Monday, May 20, 2013

Yahoo pays $ 1.1 billion for Tumblr - Spiegel Online

Sunnyvale / New York – It’s official: The Internet giant Yahoo buys the blog service Tumblr for the equivalent of 855 million euros. The service should be managed independently, said a Yahoo spokesperson. Tumblr founder David Karp is CEO. Yahoo had abgebeben the promise it “not to mess up,” it said.

The purchase price was to be paid without borrowing, Yahoo said. It is the largest acquisition of the company, since the former Google manager Marissa Mayer 2012 Consolidated boss was in July. The purchase price represents approximately one-fifth of the cash and marketable securities from Yahoo.

A year after buying the photo platform Instagram by Facebook with Tumblr so that the next fast growing internet company in the market. Next are independent nor about the short message service Twitter, or the photo service options.

increase popularity among young people

Yahoo for years already struggling with a decline in advertising revenues. Group chief Mayer wants to tackle the problem, among other things, with a focus on attractive content. With the takeover of Yahoo wants to increase his popularity, especially among young people. Mayer also probing several additional acquisition opportunities, it said in the “Wall Street Journal”. On the way out of the crisis, however, Yahoo had recently suffered a setback. The business was weaker than expected at the beginning.

Tumblr founded in 2007 is a web service for easy publishing thoughts, photos, audio clips and videos. A Tumblr blog is a stream of short or longer entries, the latest at the top. There are now more than 108 million of these Tumblr blogs.

Similar to Twitter Share for the contributions you can subscribe to other users, then you can see this in the dashboard, the central overview page. Here you can also select or Reblog every post as a favorite. For their own Tumblr appearance there is a single Internet address that begins with the user name and ends with. The private Tumblr blog can be designed with different layout options which are however not as extensive as in blogs with the popular WordPress system.

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