medium witty, halbsatirische Twitter account @ StartupLJackson used already in the autumn of 2012 a term for people who wear the upcoming augmented reality glasses called Google Glass: Glass Hole. The equally obvious how clever name weighs fairly heavily on the introduction of these glasses, the screen fades into a field and has camera and microphone.
as nearly twenty years before mobile phone users were initially perceived as anti-social troublemakers in public, the continued spread of this pejorative in the English-speaking world a potentially society-changing and technology-cleaving out. Because to even a public nuisance to be a Empörungsstrohfeuer addition, a technology for most people must somehow seem relevant.
Keyword Augmented Reality, translated on Wikipedia are tops, German clumsiness with “augmented reality”, refers to the merging of the worlds of digital with the non-digital. This is a moment, dramatically underestimated variety of technology – especially when it comes to the discussion of the effect. Augmented reality is that is viewed from the outside to feel the Internet can not avoid when you snap shut the computer. Augmented reality allows the power from the unit spill into the world. The glasses from Google is the first major harbinger of this mixing, and woven into the notion Glass Hole is a sense of inevitability for anyone who is facing a glass of users. The camera in the glasses can take pictures, send winks, the recording of a video is as simple and barely noticeable possible.
There is accusing anyone to be afraid of these glassesThe big difference to the mobile phone is therefore not a technical, but a social, namely the widespread invisibility of use to third parties. Hence the restlessness that is observed in the U.S. media landscape away from the Nerdbegeisterung. The combination of invisibility and new technology almost automatically leads to fear and irrationality. There is no one to blame, to be afraid of these glasses, even if the underlying development seems inevitable. It creates its own digital and mixed asset-world – the web space, as one might call augmented reality, when a word of this to the 234 Using just bores.
Paradoxically, through this network, the digital networking space in everyday life simultaneously reduced and maximized. About a hundred times a day, a smartphone is held in the hand, this number is likely to decrease in the medium term. The usual handle for hand screen, the icon of the mobile Internet in the public, is replaced by the constant view. The coming merger of worlds is thus a triumph of simultaneity and distractibility. Discussions about multitasking, overwork and attention deficits will return with triple force, enhanced by the dark idea what is practically possible with these glasses. And would be theoretically possible.
Google Glass needs no marketing, but educationGoogle Glass is the networked technology with the greatest potential penetration into daily life. It is therefore a failure of Google to have introduced such a product, without a serious discussion about the effect. The techno social fascination is so great that the sale will be little more than a question of price itself. Google Glass needs no marketing, but enlightenment. Because of the success of the glasses feel in everyday use will decide – and this arises where users and non-users collide. Glass Hole is more than a derogatory word, it is an indication that the network space will become the scene of fierce battles society as a whole.
discussion about data protection and privacy – the closest in terms of Glass – thus shifts significantly. So far she is very technically based out of individual features and applications, such as when Facebook changed a few settings. If the merging of the worlds Übergagdet Glass progresses, privacy is increasingly a matter of social behavior.
particularly in conjunction with other long-familiar technologies such as face detection by software results in a zero hour of the digital public: What is public and what is not, the future is renegotiated in any situation until the related conventions and certainties have emerged. Without a doubt painful process, which will be held daily between work colleagues, parents and children and pedestrians in the pedestrian zone. And finally dwelt among intelligent and digital populist certainly by the legislature.
The gap between users and non-users growsMany years after the emergence of the concept of augmented reality is slowly becoming clear: If the boundary between the digital and non-digital world shrinks, while the boundary between users and non-users is increased. The digital divide gets a second, deeper finish. In everyday life, a non-users from the network user differs primarily from the fact that he is not invited to a couple of Facebook events and used papierne maps. The direct contact but has so far been among equals.
Augmented reality is changing thisThe spectacle is the clearest and most present future symbol of the supposed superiority of the digital. It is therefore the focal point of a new Kulturkampf, and as with most cultural disputes before no one will win this. Except maybe the two or three companies that can bring similar products to market in the foreseeable future. Because if something seems clear, then, that Augmented Reality will be a digital game over several years, managed by a handful of large corporations -. Unlike the free, open and secure Internet
major milestones in the digital world were in the nineties the birth of the Internet and the success of social media in the new millennium – Augmented reality has the potential to be formative for the next decade, despite the silly catchphrase. Fifteen years ago, the big issue with AOL network was spoken: “Am I there already?” The ubiquity of social media in Germany started with the platform StudiVZ and their slogan: “Are you there already” The next stage is called Augmented Reality, and the defining issue will be provided both by the users themselves as well as their social environment: “How I am inside”
tl, dr
Augmented Reality with Google Glass is very probably the next big thing already and therefore needs a better name. area network
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