The Supervisory Board of the American Internet company Yahoo has given the green light to a press report on the acquisition of the blogging platform Tumblr. As the “Wall Street Journal” reported on its website on Sunday, the search engine provider will pay $ 1.1 billion (855 million euros) for Tumblr. The purchase would allow the largest financial transaction, since Marissa Mayer has taken office as Yahoo boss last summer.
Yahoo has scheduled a Monday press conference at which it is to go to the Tumblr acquisition of insider information. The website AllThingsD had reported on Friday, Yahoo wanted by the blogging platform access to the age group of 18 – to 24-year build. Yahoo did not comment prior to the specific content of the event, but spoke only of a “special” event.
platform Tumblr founded in 2007, is used by millions of bloggers. On it, there are nearly 108 million blogs and over 50 billion records. The company has 175 employees. According to “Forbes” magazine also Facebook and Microsoft had registered interest to Tumblr, however, Yahoo has secured a right of first refusal.
Yahoo was founded in 1994 and is a former star of the Internet, the competition from industry giants Google but made more and more to create. In 2008, the company fended off a takeover by Microsoft, 2009, the Company entered into a search engine but alliance with the software giant. The company currently has 11,500 employees.