Sony sells its new game console Playstation 4 to 100 euros cheaper than its rival Microsoft Xbox One. Sony Europe boss Jim Ryan reveals in an interview that will follow to launch more surprises.
Jim Ryan: This was neither spontaneous nor happiness. That was the expression of a plan that we had formulated for a long time. According to the news from Microsoft in the morning we have made any last minute changes
FOCUS Online. Did you feel the morning after Microsoft’s press conference already sure of victory? Expected the enthusiastic response of the audience
Jim Ryan: The word of victory I would not use. It is still too early – we have the Playstation 4 not even on the market. We hope that we have a life cycle of ten years, and at the end of the decade, maybe people can judge who won. We knew that we offer a good price, but the reaction has us very pleasantly surprised. We had strong filed in all aspects of our business to offer the price so you can
FOCUS Online. Save on the cost of production or profits
? div> Jim Ryan: We keep our calculations for us. We have a very aggressive business plans and lose the goal is to generate profits for the Sony Corporation, not from the eye
FOCUS Online. In the enthusiasm of many observers have overlooked that you a monthly fee of five have adopted the euro. That adds up to extra 60 euros a year – Critics compare the price of admission for a shopping center. The players but would actually make sour
Jim Ryan: It is not even a mandatory fee, but an option. However, if consumers want to participate in online multi-player games, you must subscribe to Playstation Plus. Playstation Plus in the past year very attractive deals content and functionality to obtain, for example, great free games. For five euros is very much needed – this is a quantum leap compared to the rather rudimentary online experience on the PS3. Unfortunately, this offer brings significant development costs, we must pass on to the players. We hope nevertheless that a significant number of our consumers will go online.