Tuesday, October 1, 2013

Agreement with Gema - music video service Vevo launches in Germany alone - Süddeutsche.de

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1 October 2013 08:35

The latest music videos can now also be viewed online users in Germany: today the U.S. launch service Vevo. In other countries, the platform works with Google’s subsidiary YouTube. In Germany Vevo has achieved single-handedly with the Gema an agreement.

Internet users in Germany can see the latest music videos online now: The free U.S. service Vevo, the Sony and the world’s largest music company Universal Music heard in this country started. Unlike in other countries Vevo operates in Germany on their own without a partnership with YouTube. Because Google’s daughter is in a crippling dispute with the collecting society GEMA fixed.

Vevo succeeded, however, in two long years of negotiations with the Gema to achieve a deal, as the responsible for the international business manager Nic Jones said. “The talks began while claims for which no sustainable business for us was possible, but we have finally found an acceptable solution.” Vevo set up an office in Berlin – and will remain so if YouTube should eventually agree with the Gema emphasized Jones

.

Vevo it alone is not inconvenient

Vevo is going it alone in Germany is not very inconvenient: The music service would make great partners like independent from YouTube. Vevo is still active in twelve other countries, where access to many of the videos on YouTube instead of directly on the Vevo site or the apps. In the U.S., for example, run by information from the Wall Street Journal about two-thirds of views of videos from the Vevo platform via YouTube. Although that brings users, but also according to Vevo has to share the ad revenue.

The service is free for users and is funded by advertising. Therefore, after three music videos, a promotional clip is played. Vevo has about 75,000 videos on offer, including the latest best sellers. The user can in Germany via the website, access to apps for smartphones and tablets, the Apple TV set-top box and games console Xbox on Vevo. Partnerships with other device manufacturers – such as providers of TV sets connected to the Internet – whether in work, Jones said

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Exclusive Offers for German customers

In Germany, the video service launches with special offers: As of Tuesday, the video for the new song is available exclusively on Vevo “Kannste come” to see the band Fettes Brot, on Wednesday following Britney Spears’ “Work Bitch”. In addition to daily self-produced by Vevo live recordings of performances from different bands are shown. Among the participants are the Kings of Leon and Depeche Mode.

the world’s largest video platform YouTube for years are many music videos in Germany is not available because of the Internet group and the Gema argue about taxes. So you could, for example, the most-watched YouTube clip – not seen in Germany on the Google platform – the video for the song “Gangnam Style” of the South Korean rapper Psy. At issue is the question, which must make contributions at Google videos, for which no advertising is displayed on the Gema.

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