Friday, October 25, 2013

The end of the simple search results: Google is testing large banner advertising - NEWS

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 The Internet is becoming more mobile - Google must therefore look for new advertising opportunities. The Internet is becoming more mobile – Google must therefore search for new advertising opportunities (Photo: AP)


Thursday 24 October 2013

First, it is just a test limited to the United States. Yet Google makes new advertising fields for excitement. Because with large banners that are visible on search results, the Group relies on a new concept that was previously off limits.

Internet giant Google is testing its first large banners on search results. Since Wednesday are great photos displayed on the results of the search engine, in some cases related to business. Including Google presents another hit single from the company’s website.

A Google spokesman said the service industry “Search Engine Land”, this is a “small test”, which is limited to the U.S.. Previously, the company had published Synrgy a corresponding image on Twitter.

the big banners Google breaks a promise that there had been eight years ago. “There will be no ads on the Google search results page. There will be no crazy, flashing, graphical things on the Google page that fly around and pop up. Never”, then promised the Google manager Marissa Mayer, who now head the competitor Yahoo.

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    but now sought on Wednesday in the U.S., for example, after Southwest Airlines, which was a huge photo of an airplane of the airline displayed, including links to booking, check-in and customer service.

    The simplicity of the Google page had – besides the quality of search results – contributed to the success of Google. So far, text-only ads are presented alongside search results. There are also paid on the hit list search results. The prices for traditional internet advertising on the computer – and the earning potential of Google – have recently but declined. Reason is the boom of mobile devices such as smartphones and tablets. Therefore, the advertising industry is searching for new concepts.


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