This principle was established in 2005 by the former Google manager Marissa Mayer with strong words in an official blog posting. held the company: “There will be no banner ads on the Google home page or on the results pages of the web searches There will be no crazy, flashing, graphic elements, flying through the Google page or show up there.. Never. “
Just over a year after Mayer joined Google to Yahoo, this former dogma now seems to fall. In the U.S., Google has rolled out a field experiment in which the sponsored links horizontally across a colorful banners will be displayed. The actual search results are thus moving even further into the background, as they are only displayed under the banner, the advertising links and snippets, such as from Google Maps. This already critical issue is therefore still further aggravated by the new thrust of Google
Google commented on the banners so far only very scarce., The test will only pass with less than 5 percent of all searches in the U.S. . A possible outcome of the test no statements were made yet.