US group also presents mobile payment system
The next generation iPhone, a mobile payment system and a computer clock “p0″ class = “text prefix_2 artContent” – with a number of new products tried the US-technology group Apple to assert itself as a digital innovation leader. Above all, the Apple Watch made at the presentation in Cupertino, California for attention. The wrist-worn minicomputer was “the most personal device we’ve ever developed,” said CEO Tim Cook.
With the SmartWatch Apple pushes the first time since the Presentation of the iPad tablet, more than four years ago in a new product category. “It is the next chapter in the Apple story,” Cook said. The Apple Watch is in their best variant cost $ 349 (the equivalent of 270 euros), is reported to have come but not until early next year in the trade. Competitors such as the South Korean Samsung Group have long been a computer clock on offer.
Cook said that Apple Watch work “seamlessly” with the iPhone. This allows users to display on the square of the computer clock e-mails, look up on road maps for directions or make calls. A central element are also health and fitness applications that measure, for example, activity, sleep and heart rate. The clock it is reported to be available in two sizes and with a choice of different bracelets. Apple Watch is operated via the touch-sensitive dial, and with the voice control Siri and a wheel for scrolling.
In addition, Apple presented the new generation of its iPhones. The models iPhone 6 and iPhone 6 Plus come with a screen diagonal of 4.7 and 5.5 inches (just under twelve and just under 14 inches). The Group thus closes as expected to the industry trend towards ever larger displays. The screen of the previous model had a size of four inches.
Cook praised the innovation as “the greatest advance in the history of the iPhone”. The smartphones fall thinner than their predecessors, have a much longer battery life and are equipped with a faster processor and a more powerful camera. The devices will reportedly with the freshly developed operating system iOS 8 In Germany, the iPhone 6 from 699 euros and the iPhone will be 6 Plus from 799 euros to buy, launch is September 19.
The iPhone has a market share of about 40 percent of the popular multimedia mobile phone in the United States. Worldwide, the Apple device is on the other hand, according to the market research firm IDC, with a share of around twelve percent behind the smartphones from Samsung.
With the new payment service Apple Pay are iPhone and the computer clock Watch future electronic wallets. For this purpose, the Group is working with major credit card companies. Users can keep a point of sale device and confirm purchases with the fingerprint sensor their smartphone simply, the financial data are then transmitted via the so-called NFC short-range radio. With Apple should pay the “antiquated payment process” shall be replaced, said Cook. Several vendors, including rival Google are already represented with similar services in the market.
Both art fans and investors have eagerly awaited Apple a revolution. The last truly groundbreaking products of the Group date back to the first iPhone and the origin iPad from the years 2007 and 2010 -., And thus from the era of the late Apple founder Steve Jobs
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