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14 September 2013 15:54
The new iPhone 5c
(Photo: AFP )
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Did we make the new iPhone from plastic to save money? Yes. We tell people that they are made of plastic? No. In a two-minute clip, Microsoft makes fun of the new smartphone competitors. What was meant as a nice joke backfires.
irony is always such a thing. Those who exaggerates or she uses the wrong moment, is fast as a bad loser. In the highly competitive market for smartphones and tablets commercials are not uncommon with attacks on the competition. But who makes fun of just about other candidates and not even while attempting to present their own product, can quickly reap malice. So it is Microsoft issued after the group had released a video on YouTube in which the new iPhone is parodied.
clip to an internal presentation at Apple simulate two co-workers to explain to a man who probably not coincidentally reminiscent of the back to the late founder Steve Jobs, the innovations of the new device. Or rather, that it is not really – just a few new colors. “Is this really what you have worked for the last six months,” the employee raises a question as rheotrische into the room to give the same answer myself: Yes
On Tuesday, Apple had introduced its new generation of smartphones. A cheaper version called iPhone 5c, polycarbonate, available in five colors. And a higher quality version with new features such as a fingerprint sensor to unlock the device. The iPhone 5s sold in gold, silver and black.
presentation of the new iPhone Many new colors
One of the employees in the Microsoft Spot adopt exaggerated euphoria and tried the man, of which only the head is visible, show the genius behind the new developments. “Did we make the new iPhone from plastic to save money?” He asks. Yes. “We say to the people that they are made of plastic?” No, of course not. The best thing he reveals at the end: “We can demand as much as we want.”
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overshot the target
Such attacks are often competitors in the industry. Microsoft already made fun of the iPad to promote their own tablet surface. The Google subsidiary Motorola introduced the smartphone competition in a clip as lazy slobs represents, which can look very good in comparison with the own device Moto X.
Now the iPhone almost two-minute spoof of Microsoft actually quite funny in places. Also, the clip may take in a nerve. After the presentation on Tuesday, many were disappointed investors came from Apple stock. Too little innovation, high prices, to conquer new markets, it is feared. But many now ask: of all Microsoft
Business Insider gives the company the Council to take better care of their own products, rather than to make fun of others:
“Do not forget, Steve Ballmer laughed at the iPhone When It Was released. He’s since learned to stop laughing at it. Apparently the rest of the company Has not Learned. Instead of mocking Apple and its iPhone, Microsoft Should show some humility, put its head down and get to work making a better product. “
technology blog The Next Web suggested that Microsoft is annoyed because the Group had the idea with the colors already:
“poking fun at Apple’s various colors is perhaps Microsoft’s way of saying, ‘hey, we thought of this first’, but it’s just comes across as bewildering.”
Microsoft itself has already responded, the video is no longer visible on the YouTube channel of the company. A company spokesman said: The video was intended only as a “cheerful pushed against our friends from Cupertino”. It was but overshot the target and therefore have it withdrawn.
Apple What is good for the new iPhone
With much fanfare, Apple has the new iPhone 5s 5c and presented. Helmut Martin Jung is one of the few German journalists who were already allowed to inspect the smartphones. Points in which the iPhone is the measure of all things is still – and where Apple’s advantage is gone. Estimates in the video blog.(Video: Süddeutsche.de Photo: AP) See more room tips id=”functions” data-bind=”articleFunctions”>
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source and Editor: Süddeutsche.de / bero / pje