Thursday, July 25, 2013

Streaming: Google's Chrome cast to annoy Apple - Times Online

videos from the streaming stick: Google brings Chrome cast of film and television programs onto TV. The short test revealed only a small disadvantage.

Google Chrome Cast hoping to conquer the market for online video broadcast on television. Google Chrome Cast hoping to conquer the market for online video broadcast on television.

Google makes a second attempt against Apple’s online box Apple TV. Google’s Chrome cast is connected to a TV and plays video from Google’s YouTube service from, the movie portal Google Play or, at least in the U.S., the popular online movies service Netflix. The biggest selling point: a price of $ 35, and you can also use with an iPhone or iPad


a free HDMI port is required for connecting the streaming device the size of a USB memory stick and if possible a free USB port on the TV. This is used to power the Chrome cast sticks, or a power supply must be connected. USB cable and AC adapter are included with the product. It is the source of her, a perfect picture in full HD quality appears.


After starting the chromium cast app in the test on a Nexus 7 tablet that connects to the streaming stick and then a connection between drive and wireless router. The whole thing lasted only two minutes. That’s the trick: not the tablet or smartphone sends the music or movies on the TV. They give the stick only command them kindly to get yourself out of the web.

A click on the “Broadcast” icon and you can select on which Chrome cast, as in the living room or in the nursery, the program should run. Guests who bring their own online movie library for movie night, can also be simply dial in and get started.

The positive effect: tablet or smartphone free for other things like email or Twitter. The downside: Movies that are stored on a tablet, can not be played. This in turn can rival Apple with its Apple TV box and “Airplay”. This also explains the low price of the Chrome Sticks: Actually, there is nothing in there except a slimmed Chrome operating system and a few sockets and chips. In Germany, the stick should come in the coming weeks on the market.

it depends on the content

The whole thing has basically already given under the name Nexus S, only one size bigger and then with the Android operating system. Presented at the developer conference last year in San Francisco, did not make the cuddly online TV and audio sphere but to the shops. $ 399 was just too much for the performance offered, and many features were missing. The project was quietly buried and reissued under the code name “Dial” in January. And lo and behold: it is also for $ 35


To prevent another collapse like the Q, Google encouraged from the start other vendors to retool their apps for the Chrome cast stick. There is a separate software package.

Because only the contents make the difference. In the U.S., Roku TV box is already quite successful. Whether HBO, Netflix, Hulu +, or Amazon Instant Video – everything is received to when you have the right subscription. Only missing an important channel. What is that? Exactly: Youtube. But: The entry box Roku LT costs only $ 49.99


Google jumps on the moving train

Apple TV is also well positioned in addition to their film library to find Netflix, HBO, Hulu and radio services such as Pandora. For the elegant black box $ 99 will be due.

for Google, it is crucial to offer a lot of content if the Chrome Cast-stick is to be successful. The market for these streaming devices is not significant, but that may soon change with the trend toward more mobility. At least when Apple first signs of a small boom are already visible.

Since 2007, the Apple TV box, and according to CEO Tim Cook, it was sold about 13 million times. This sounds only once at not very huge. But half the equipment was sold in 2013. The train picks up speed, and jumping on Google.

Chrome cast to work with Android devices from version 2.3 and Apple iOS devices with iOS 6.0, in addition to the house Chromebooks and Windows 7 and later. Windows phones or BlackBerrys are not on the program.

Released in Handelsblatt

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