Apple, Google and Amazon have aggressively to new Cloud offerings. Business with consumers weaker
There were consumers, Apple, Google and Amazon have made large. But to maintain their growth rates maintaining, the companies are now using more and more on a different customer segment: companies. Although the technology giants have long products for corporate clients in the offer, but now they are expanding their range and go aggressive in marketing to companies before. So Google is trying, with his spectacles as a portable computer “Google Glass” to land at corporate customers. Apple builds in the new operating system for its iPhone management tools. Predict Investment LLC that corporate clients will contribute to 2016 a total of more than 15 percent of Apple’s sales, while there are less than ten percent today, Evercore Partners and International Strategy & amp. At Amazon, the proportion is expected to rise to around ten percent by 2019, twice as much as the 2013th
The advances in the ancestral territories of the software giant Microsoft and the hardware manufacturer with Hewlett-Packard and Dell to take since the beginning. In July, Apple announced an agreement with IBM, with which the company wants to sell their products amplified in companies. Google has since June, unlimited storage for companies and came up with new mobile services for companies on the market. Previously had Google and Amazon prices for their cloud computing services for corporate customers reduced. The providers want a larger slice of the enterprise budgets for hardware, software and IT services cut that will achieve this year a volume of $ 1.6 trillion (1.2 trillion euros) worldwide, such as IHS predicts. This is more than the global e-commerce market, which comes to a volume of $ 1.5 trillion, according to EMarketer, or the market for online advertising with 140 billion dollars.
The estimate for sales growth at Apple for this financial year is five percent – a sharp drop compared to the 45 percent two years earlier. For Amazon sales growth of 22 percent this year is expected to slow down compared to the 27 percent in 2012.
Apple, Google and Amazon have been significant tap into budgets, if significant impacts to result from their already enormous revenues. Taken together, the three companies generated sales of $ 305 billion in fiscal year 2013 which is more than the economic performance of Singapore.
The three companies have chosen different paths to extend their corporate customers. Google has broadened its offerings in recent years, by bringing it under the name of “Chromebook” cost laptops on the market that use the in-house operating system. The company expanded its business with video conferencing and signed contracts with companies such as Sprint or Hewlett-Packard for their enterprise software sell better. The Group completed last year and the launch of its product “Compute Engine”, which builds on earlier cloud offerings and how to use the client to remotely access data center.
Amazon continues to invest in its cloud offering, and this year has been 250″ significant services and features “introduced as CFO Thomas Szkuta declared in July.
In advance of Apple Tim Cook towards corporate customers is a U-turn towards the strategy of Steve Jobs, who had focused on consumers. Cook wants above all to make the iPad a professional tool, after the turnover has declined with the tablet computer two consecutive quarters. Currently, about 20 percent of employees use iPads in business. More than 60 percent use laptops.
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