Wednesday, August 13, 2014

Shopping in the digital age with Beacon Technology – Web magazine

Shopping in the digital age with Beacon Technologies

The Location Based Service Provider Gettings draws a positive interim results for its pilot project for Beacon technology in Düsseldorf city center: The conversion rate is currently showing 70 percent and the first results show that 60 percent of the recipients of a beacon message open it directly at the point of sale.

Push messages

Using the beacon technology speak shopkeeper potential customers short before and in business directly and to increase the awareness of their offer. About Bluetooth Low Energy get interested contactless push messages from the respective dealer on their smartphone. They can thus be, for example, about the latest offers will be informed or be easily located in the store.

High conversion rate with Beacon

“The Beacon technology is currently a promising development in mobile sales approach. We are very satisfied with the current scoreboard, especially with the very high conversion rate . It shows that the technology for a very effective location-based campaign is particularly well suited. With our pilot project, we study the various possibilities of this new technology in everyday life. Ultimately, it’s about achieving more sales at point of sale , “said Boris gap, managing director of Gettings

Next project:. Instore navigation

Gettings still planning further applications based on the beacon technology – for example, a in-store navigation , which locally passes the customers about the product, or also a link to a Bonus Program . Currently taking already 72 individual transactions on the test part, which will run until the fourth quarter of this year. In addition to local shops include fashion and apparel chains such as Desigual, Tamaris, Promod and Goertz.

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Aufmacherbild: Girl with shopping bags looking at falling matrix in datacenter via Shutterstock / Copyright: wavebreakmedia


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