Sunday, February 16, 2014

Jaron Lanier: "Who owns the future?" - DasErste

SEND DATE So, 16:02:14 | 23:15 Clock | The First

“You are not the customer of the Internet companies. You are their product.” This set comes from Jaron Lanier. And he should know. The American computer scientist who invented the concept of “virtual reality” and teaches at the University of California at Berkeley. Now a very big question drives him to: Who owns the future


The danger of Big Data

In Lanier, the calculation is simple: Size counts. The one with the largest computer, which is the future. Companies like Facebook and Google, we feed it with data. Volunteer without pay. The Internet giant provide a free platform – and suck us out of it. Big Data: Huge line databases to be linked, analyzed. Jaron Lanier:

“People do not realize the danger emanates from Big Data. Big Data means that computer collecting worldwide information about us and use it to create questionable statistics. With a goal: to make predictions about how to beat the most profit out of us, how best to manipulate someone, “


example: insurance industry. Formerly an insurer became rich when he assured many customers as possible. Today, especially when he says just the ones the insurance possible burden, according to computer prediction. Undemocratic. Antisocial.

We deliver our data is voluntary and free. The companies get rich. Lanier’s favorite example: Kodak. The photo company was once worth $ 28 billion and employed 140,000 people. Facebook bought the 2012 photo service Instagram. For a billion dollars with just 13 employees. The value make neither employees nor technique, but the data that the photos we have up loaded there. Without pay.

All for free does not mean democratically

companies like Google are something like the Communist Party for Lanier. Digital Maoism, he lamented. All that climbing the pyramid are online, brutally pushed down. We are virtually the farmers should provide our free information, musicians should best give away their music, their films filmmakers, authors, their books. The main thing: Everything is available free of charge. Jaron Janier:

“If everything and is freely available for free, it sounds democratic, but it is not. Because the Internet mighty, with their giant computers with the ability to evaluate all of this information and resell are the only beneficiaries at the end. And so, “was what actually looked as democratic, very, very unfair.

software as Jobvernichter

So the recent industrial revolution is primarily a Jobvernichter. Software that controls our taxis and buses in the future. Software, with the help of 3-D printers print us everything people previously manufactured: our clothes, even the new smartphone. Jaron Lanier:

»Current amenities are available in maximum conflict with the long-term effects. The problem with these systems is: They work very quickly and provide quick incentives. The consequences but remain dark. And that is the problem. “

Lanier warns of an age of hyper-unemployment. We soon need any more professional drivers, not retail, less and less service. The software does it. Especially the middle class will get it. Jaron Lanier:

“Just this dynamics, we can observe in all the areas that are covered by software. The people were still needs as data suppliers and consumers. Otherwise, you can pretend you do not need them. And they are not paid well. And exactly happened the decisive mistake. “

end to the vain mentality

class=”text So do what? Lanier’s answer to this is an end to the vain mentality that uses only the corporations. Each user will also get money for his data. An Internet without one-way streets, through so-called two-way links. Links that point back to the originator. If Facebook makes profit with the photos and messages to its users, these same users need to be rewarded for it. Jaron Lanier:

“This method is quite simple and can operate automatically. The input is rewarded. Not a single boss decides whether and how much gets a single user. You have to make only. Many will complain, but we have to start somewhere. It could ensure that the middle class does not bleed and we create a society that is fit for the future. “

class=”text Sounds utopian? That was the idea of ??the Internet in the 80s too – says Lanier. He should know.

(Post: Melanie Thun)

book tip
Who owns the future
Jaron Lanier From nonfiction, Hoffmann & Campe, 2014
ISBN: 978 -3-455-50318-0
Price: 24,99 €

as of 2/16/2014 20:15 o `clock

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