Wednesday, February 19, 2014

Google's dangerous silver bullet - FAZ - Frankfurter Allgemeine Zeitung

© AP Vergrößern Google has formulated rules of behavior for users of its data goggles Google Glass.

This year could bring its data Glasses Glass on the market Google – even when excited with the new technology everywhere resistance. Studies show that afflicts many people worry about what on the nose, everything is possible with the mini computer. Finally, you can with him not only news, movies or mail project before the eye. With the device, which is currently still in the testing phase, also almost unnoticed film footage and pictures can be taken.

Last year, the consulting firm Fittkau & Maass asked more than 5,000 German internet users, as they are data goggles. For Google, the result was sobering. Nearly 50 percent found the device “not very interesting” or “not at all interesting.” Around one third expressed privacy concerns and worry that “Google-glass carrier film or photograph me unobserved.”

fact, nothing else applies in principle to Google Glass than any other shooting in public. Photos may be used for private use of other people will only be made if one has asked them before. Particularly awkward it is when these images also published against their will – even if it is only on his own profile in social networks. Because everyone has a right to their own image and may freely decide what happens to it.

Whether to it but keeps everyone wearing glasses, is another matter. The data protection authorities around the world are concerned. Last year they called the Group and its co-founder Larry Page wrote a letter to create transparency in the context of data glasses. The Federal Data Protection Commissioner Peter Schaar, the concerns formulated as follows: “The announced data glasses provides a new quality of recording everyday human behavior dar.” Even American politicians prepares the device concerned. A group of congressmen sent last year a catalog of questions to Page, where it was mainly about the protection of privacy. Afterwards she complained, Google have answered the questions inadequately or not.

companies express their concerns. Jyn Schultze-Melling, who is responsible for data protection in the insurance group Allianz, warned recently on the Syndikusanwaltstag in Berlin. “Our data protection law is hopelessly overwhelmed with the possibilities of this technology,” The current regulations are not able to provide adequate protection, the lawyer . Among the prosecutors on the other hand Google has met with great favor: for example, the New York Police Department NYPD secured just two copies Glass


Confiscated in the cinema

general, but you have already offending expect when you carry the computer eyeglasses. This has recently been an American moviegoers learn its Google Goggles was confiscated during the middle of a film by the police. The officers thought the man draw illegally what is happening on the canvas with his device on. Also, a California native came to the attention of law enforcement when she got a ticket for wearing glasses while driving. But she came off lightly because a judge declared null and void the ticket later.

Even among fellow drag the Glass-carrier suspicion and ridicule on himself. Some find the chunky glasses let their owners look ridiculous. Therefore, in America was the insulting word “Glass Hole” for the support of the device. At a number of places Google Glass

has been banned from a pub in Seattle to Las Vegas casinos.

introduction for masses well in this year

All these controversies pulls the portable on the nose minicomputer, although he is still not really on the market. Google has so far provided only a small group of a few thousand testers available glasses. The implementation of the model for the masses is expected later this year. To provide skeptics previously not more ammunition, the Internet giant now published rules of etiquette for the wearer of the spectacles. Water-ski or a bull rodeo with the Glass-glasses on his nose are probably not a good idea, it says tersely. Google also does not recommend it, too long to use the device in a row: “Lies, War and Peace is not on Glass. For such things bigger screens are better suited. “

But above all applies: “Do not be a glass Hole.” Thus, the Group outlines some of the biggest concerns facing the glasses on, such as the possible invasion of privacy. So it is, for example: “Just to stand in the corner and stare at people while you they are capturing with Glass: So you’re going you do not make friends.” Owners should not take pictures or videos without permission; basic camera bans APPLYING for Glass. And please: When asked about the device just does not respond rudely. That was not a good advertisement.

Such rules may sound ridiculous at first glance, but behind this economic calculus. Portable computers such as Google Glass, called wearables, promise very good business. The selected Erstbrillenkunden calculated the Internet company $ 1,500 per unit. With the upcoming mass production, however, the glasses should be significantly cheaper and instead of a few thousand appeal to many millions of people. The thick business is only ensured with a positive image of the glasses: Anyone who buys a product, the fellows are opposed


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Google’s dangerous silver bullet

data Glasses Glass

Google’s dangerous silver bullet

From Roland Lindner, Thiemo Heeg and Corinna Budras

Prior to launch, the head-to stimulates resistance. Many are afraid of being unobserved filmed or photographed. The group reacts with etiquette. But is that enough?

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