banner advertising on Internet sites and online portals are perceived by many as disturbing. Ad blocker like Adblock Plus Enjoy as a browser extension, therefore, that ads are simply hidden. This is a fine thing that is used by more and more Internet users. For companies that earn their money with such advertising, such blockers are of course anything but positive, as they provide for lost revenue.
It seems that the company Eyeo, which is responsible for Adblock Plus, but thought their natural enemies closer than previously available. The blogger Sascha Pallenberg has in the past have often employed with the company and revealed in his latest article, that it should have received millions of dollars, among other things Google.
The U.S. Internet company should have paid money that Eyeo Google Ads placed on the list of accepted indications. On this list are those ads that are displayed despite activated Adblock Plus, and are therefore excluded from the suppression. How much does something like that? Pallenberg says that Google should have paid proud 25 million U.S. dollars to Eyeo.
Google itself takes no position on these allegations. As the Süddeutsche Zeitung reports, the Group has only confirmed that search ads and sponsored results of Google for the list of “Acceptable Ads” are suitable for Adblock Plus.