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17 December 2013 12:08
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Motionless ads on the edge are not enough: Facebook is according to a report soon also offer video advertising and so pull a piece of the TV advertising budgets in the social network. The clips are to be automatically played in the streams of users. This spares neither their mobile data volume still nervous.
It’s about advertising budgets in the billions – and might scare off some users. Facebook wants according to a newspaper report for the first time offer video advertising still in the current week and continue to drive its revenue so that in the amount.
As of Thursday, customers could switch video, which would then automatically play the message stream of American Facebook users, reports the Wall Street Journal . The video ads will be played on both the PC and on mobile devices -., Even without clicking on the play icon
Facebook could thus attract advertising that would otherwise have ended up on television or for example in the video platform YouTube. Experts believe that is issued solely on U.S. television in the coming year more than 65 billion dollars on advertising.
The world’s largest online network of more than a billion members could always be better ummünzen its huge web presence in advertising revenue last. Sales in the U.S. group jumped in the third quarter by 60 percent – to more than two billion dollars. For videos advertising normally may require more than for static displays.
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The introduction of the new display format was therefore expected a few months ago. Facebook’s founder and CEO Mark Zuckerberg but she held back in order to improve the technology, wrote the Wall Street Journal . Among other things, the loading times were shortened now.
Furthermore, in the past, concerns, that runs automatically in the video streams could deter some users. Quite understandable: after all, it is quite irritating when suddenly from a browser tab is heard music. In addition, most mobile surfing with limited data volume – and should not just be pleased with such use of scarce quota .
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source and arranger: Süddeutsche.de / AP / Reuters / mahu / jab
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