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In selected “Tommy Hilfiger” -Stores and branches of wholesale partners around the globe to consumers the autumn 2015 “Hilfiger Collection “catwalk fashion show from the perspective of the front row in 360-degree 3D virtual reality experience – and buy clothes from this collection immediately
AMSTERDAM -. (BUSINESS WIRE) – 20:10 .2015 –
Tommy Hilfiger, a company owned by PVH Corp. [NYSE: PVH], is pleased to announce that Tommy Hilfiger a Virtual Reality will introduce shopping experience in selected stores and branches of its wholesale partners worldwide to invite consumers who fall 2015 Hilfiger Collection Catwalk -Fashionshow to enjoy groundbreaking three-dimensional 360-degree virtual reality. The technology will first then to other locations in London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich and Moscow on 20 October 2015 Tommy Hilfiger Store on 5th Avenue in New York City and his look.
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Mithilfe a Samsung device can GearVR buyers enjoy a lifelike virtual experience that gives rise to the impression as they would be able in the Park Avenue Armory in Manhattan pursue to Showtime on 16 February 2015 in the front row sitting the show, when the fall of 2015 will Hilfiger Collection for the first time presented. This virtual reality experience gives the participants a perfect view of the runway and exclusive impressions from the backstage area that typically remain reserved for the persons involved in the production of the show. The installation of the Virtual Reality range takes place in the stores in front of a specially designed background which perfectly sets the “American Football” theme of the autumn 2015 show and the Hilfiger Collection Designs in scene so that consumers from this collection to purchase clothes immediately after can.
“With the help of virtual reality, we are now able to present our unique fashion show in the stores,” said Tommy Hilfiger. “From the incredible set and music experience to exclusive backstage moments the Virtual-reality show has the experience to be able to see the clothes in motion and embedded in the original environment of the catwalk show – this is indeed an exciting increase in traditional shopping experiences. “
” We want to realize our vision to exceed the expectations of consumers, to inspire and shopping experiences to offer that they had never thought possible, “says Daniel Grieder, CEO of Tommy Hilfiger. “By-the-art virtual reality technology, we can invite the buyer, the Hilfiger Collection to experience fashion show at close range. We use virtual reality to engage consumers in a unique part of our world as we let them participate in one of our most important brand events in every fashion season in our stores directly. “
The introduction of Virtual Reality in the Stores reflects the pursuit of Tommy Hilfiger, to enhance the shopping experience through digital innovations. The technical integration into the retail space contributes to the further development of traditional environments in retail stores and provides additional opportunities for community involvement. The concept was elaborated in cooperation with WeMakeVR, the developers of 360-degree 3D virtual reality systems. The show was recorded camera with the proprietary WeMakeVR-Falcon.
“Our special virtual reality cameras in conjunction with the creative vision of Tommy Hilfiger with respect to the autumn 2015 Hilfiger Collection Fashion Show led to a result that even surpasses the experiences of VIP guests, “said Avinash Changa, founder and CEO of WeMakeVR. “The participants will be granted a unique look behind the scenes. Experience up close the moment, just before the models enter the catwalk, and feel the excitement behind the scenes at the end of the show. “
The Hilfiger Collection Virtual Reality -Erlebnis You can also in the Tommy Hilfiger stores in London (Brompton Road and Regent Street), Amsterdam (PC Hooftstraat), Dusseldorf (Schadowstraße), Milan (Piazza Guglielmo Oberdan), Florenze (Piazza degli Antinori ), Zurich (Bahnhofstrasse), Paris (Boulevard des Capucines and Champs-Elysees) and Moscow (Kuznetsky Most) and enjoy the legendary Selfridges in London.
About Tommy Hilfiger
With a brand portfolio, the Tommy Hilfiger and Hilfiger Denim includes, Tommy Hilfiger is one of the best-known premium designer fashion companies in the world. The focus is on the design and marketing of high quality men’s and women’s fashion, sports and children’s clothing, jeans collections, underwear (z. B. dressing gowns, pajamas and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger also offers matching lifestyle products like sunglasses, watches, perfumes, sportswear (golf and swimming), socks, leather goods, home furnishings and travel goods. The Hilfiger Denim assortment includes Jean fashions and footwear for men and women, accessories and perfume products. The products marketed under the trademarks Tommy Hilfiger and Hilfiger Denim goods to consumers worldwide through an extensive network of Tommy Hilfiger- and Hilfiger Denim boutiques, leading specialty shops and department stores, selected online retailers as well as in Tommy .com offered.
About PVH
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic brands Calvin Klein and Tommy Hilfiger in the world. The company is the world’s largest manufacturer of shirts, ties and scarves and sells a variety of goods under its own brands, Van Heusen , Calvin Klein , Tommy Hilfiger , IZOD , ARROW , Warner’s and Olga , and its licensed brands, including Speedo , Geoffrey Beene , Kenneth Cole New York , Kenneth Cole Reaction , MICHAEL Michael Kors , Sean John , Chaps and Ike Behar .
is About WeMakeVR
WeMakeVR a pioneer in Virtual Reality (VR). The company developed the world’s first 3D 360 degree VR camera without “blind spot” and a unique post-production workflow for virtual reality experiences. WeMakeVR developed technological innovations and explored new narrative techniques, production processes and workflows in order to continue to establish itself as a market leader in the VR area. WeMakeVR cooperates with a number of brands such as Tommy Hilfiger, IBM and the London Symphony Orchestra to connect consumers and brands through unprecedented immersive experiences. For more information, see WeMakeVR.com.
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Tommy Hilfiger
Europe:
Mark Fleming: + 31 (0) 20 709 8074 Director of Communications
mark.fleming@tommy.com
or
North America:
Amy Robb, + 1-212-548- 1694
Vice President, Public Relations
amyrobb@tommy.com
or
Asia-Pacific region:
Eric Reed: +852 3916 1336
Vice President , Marketing & amp; Communications
eric.reed@tommy.com
or
Latin America:
Lisa Bressler: + 1-212-548-1365
Director of Marketing & amp; Communications
lbressler@tommy.com
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