Tuesday, October 21, 2014

“Wired has technology-critical debates always done” – Meedia

Meedia: Wired began in 1993, now we write 2014 for a digital Vordenkermagazin is yet but vile printed paper not just state of the art
Nicholas Röttgermann : We do everything, not a magazine. We develop the content for all channels.

Not to give up the printed magazine, would probably not expect?
print part of the business model. Well-made magazines work in my experience and in the target group of WIRED very good.

But why? Who already living in the future or would like to live, maybe Google buys Glass and a SmartWatch – but that person buys even print magazines or loads a digital version of a booklet down
I think so?. We are all but fed shoots in the content stream. And we would all like to set times for a while on an island and take a snapshot. A magazine has as a special value. I notice again and again, for example, in interviews with people from the start-up scene.

Yes, see her photo to make printed times … The publishing industry should but overall reinforced at formats work that provide more guidance, instead of the flood of information to worsen.
I can not speak for the entire industry. We try to Wired exactly this strength to play off: provide context, his compass, in this rapidly changing world. That’s why we think our themes in print, online and also for events and conferences. I believe that we are on the approach to start a brand, and not just to make a magazine, right.

online, it will indeed provide all the content, but not all free. The approach of the Membership leads to a kind of freemium paywall. What content the Free readers are hidden?
To start, we want to show of course what we’re doing and can. In this phase, relatively much content will be freely accessible. But we will test with the content model much, always in beta is because our credo. The perfect and only correct answer does not exist. A preview of the content that we will develop online exclusive, are two multimedia stories we have planned to start, one is already live: How to help against tuberculosis Epdiemie Big Data in South Africa

As you have agreed with the makers of the other issues at Condé Nast, there will be cooperation?
Every country and editors work independently. We are with our colleagues in the UK and the USA in conversation and intend to push a few topics together. First off was our priority to build the magazine and the website to start the conference business.

The title story revolves around the “future of the I”. A symbolic, programmatic title?
The theme comes again and again in conversations. People have the feeling that they were not running, if they have not tracked with the jogging app. At conferences we have met people who think about what they want implants can be used for self-optimization. This raises many new questions and we wanted to respond to this development. But not with a large response, but with a mosaic of opinions and topics. That goes also directly into the privacy debate.

Wired should have an optimistic attitude towards technology and its possibilities. Is that in the age of the NSA revelations at all? I would highly have an optimistic attitude, without hiding the critical debates. The US-Wired has recently brought a large Snowden history for example. Anything else would be naive. Wired has technology-critical debates always led and will lead them further.

The first German edition celebrated a while ago already Geeks and Nerds. Of these people not so much talk.
is now the come further before us. I think the geek theme but come radically in the mainstream. The everything as is currently taking place, is part of our lives. In addition, digital topics are also just become much more political. The change in the world we live busy a lot of people.

Meedia reported last week about the reboot of Wired Germany.


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