Dallas (ots / PRNewswire) -, also known as Kimberly-Clark and its Digital Innovation Lab D’Lab, have renewed with the K-Challenge their call for open source innovation in the consumer goods sector. The K-Challenge, which is now in its third year, the best start-up companies and entrepreneurs from around the world invites you to identify potential “Tech for Life” solutions for the company, which, for global brands such as Kleenex Huggies, Depend and Kotex is known.
“Consumers also blur further the boundaries that previously existed between separate marketing channels. This means that we must unabated search for innovations in marketing and technology, including the best open source innovations include “says Clive Sirkin, chief marketing officer at Kimberly-Clark. “We want to ensure that our proven brands meet our digitally savvy consumers in new and innovative ways in the future.”
The K-Challenge is an open invitation to entrepreneurs and technology start-ups, innovation in introduce the consumer goods sector. The program focuses primarily on start-up companies with proven solutions in the following five key areas:
– Location-based technologies – Omni-channel shopping experiences – Data analysis and forecasting – content and media experiences – Internet-of-Things / Portable Technology / Networked Devices
Selected startups from the K-Challenge program will work on pilot projects to Kimberly-Clark brands in one or more geographical regions of the world. You will thereby benefit from the global experience, distribution and support of Kimberly-Clark, while they test their products on a worldwide basis.
In order to qualify for the K-Challenge in question, start-up companies have to a functioning technology solution feature and start-up funding or higher. The tender is valid worldwide for startups, and application deadlines depend on the event, which is the most favorable for each candidate. For application forms and further information on the K-Challenge, please visit http://www.kcdlab.com [http://www.kcdlab.com/].
Informationen to Kimberly-Clark
Kimberly-Clark and our world famous brands form for people in more than 175 countries around the world an indispensable part of their lives. Every day familiar, almost a quarter of the world’s population the trademarks of Kimberly-Clark and the solutions that improve their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds in more than 80 countries a market position no. 1 or no. 2 hold. To learn the latest news about KC and find out more about the 143-year history of innovation, visit www.kimberly-clark.com [http://www.kimberly-clark.com/] or follow us on Facebook [ https://www.facebook.com/KimberlyClarkCorp] or Twitter [https://twitter.com/KCCorp].
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