Tuesday, September 8, 2015

BUSINESS WIRE: Huawei: fashion before revolutionary change through … – Finanztreff

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On the occasion of the launch of its new SmartWatch disclose Huawei and fashion futurologist Sabine Seymour as new technologies are revolutionizing our wardrobe

LONDON – (BUSINESS WIRE) – 08/09/2015 –

To celebrate the launch of its new SmartWatch the Huawei Consumer Business Group cooperates (BG) with the prestigious fashion futurologist and professor of fashion and technology, Dr. Sabine Seymour to illustrate how the integration of technology will revolutionize our wardrobe in the coming decades.

This Smart News Release contains multimedia. See full publication here: http://www.businesswire.com/news/home/20150907005491/de/

Die wardrobe of the future

According to Dr Seymour. the change in the clothing sector will initially be visible in the undergarment where integrated sensors personal data such as heart rate or body temperature record.

The change will, however, at this point no way to halt and the personalization will eventually reach all areas of the wardrobe. In a few years we will be able to change patterns, color scheme, and even the form and style of our clothes.

In the next phase of development of wearables we will see how technology is seamlessly integrated into clothing so the Vohersage of Dr. Seymour. Your vision of the future of fashion and technology provides a perfect confirmation of the expectation of Huawei in terms wearables. The Huawei Watch embodies this vision by combining classic design with superior craftsmanship and smart technology.

Intuitive clothing

are our wardrobes on a lot in future more space available, because the clothes can adapt their shape, for example by lengthening or shortening, and even by changing the cut and design of our desires. Therefore, we may only need a dress or shirt and be able to easily download the latest associated designs.

The sweating in public transport or the need for a spare sweater in unexpectedly cold weather could also belong to the past, can if to adapt the clothes of the body temperature.

With the advent of 3D printing technology and on-demand production, we will see the introduction of digital shoemaker who can produce shoes in a perfect fit, which even for the rest of our lives fit.

A new functional aesthetics

garments gesture and be touch-sensitive, as we already have mobile phones, tablet know computers or gaming systems. They will, however, be equipped with a sense of style and a true sense of design aesthetics. By connecting the clothes with other elements of daily life, we will see the transition from networked devices to networked individuals and networked spaces. In future it will be possible to connect intelligent clothing with the vehicle, which can adjust the seat automatically to your personal taste.

The future of fashion is sustainable

A big limitation of networked self is the current limited battery life. The use of alternative energy sources, such as by utilizing the kinetic energy of a person, while moving, we will be able to create a new form of sustainable fashion

Huawei Watch -. Classic Design aesthetics merges with intelligent technology

As part of the launch event presented Benjamin Norton, Designer and inspiration of donors Huawei Watch, the classic design aesthetics of innovative clock. Benjamin Norton is wearable Design Expert at Huawei Consumer Business Group (BG) and responsible for the final design of Huawei Watch.

Made of sophisticated materials provides the clock with its circular touch-sensitive 1.4-inch AMOLED screen has a surface made of scratch-resistant sapphire crystal (the preferred choice Swiss watchmaker) and a housing made of cold-forged stainless steel. A premium clock whose design can truly merge fashion and technology.

The Huawei Watch has a diameter of 42 mm and thus has the size of traditional watches. The user can choose between housings in the colors gold, silver and black and different dial designs. They include classic, luxurious, feminine, modern, simple and business variants.

At the 22-mm-bracelet are stainless steel mesh, stainless steel members, rose gold and black coated stainless steel members and brown and black leather to choose from.

Benjamin Norton, Wearable Design Expert at Huawei Consumer BG, said: “Today, consumers no longer want to be connected – they are looking for a first class product with a classic design that is also technologically innovative. At Huawei, we are always striving to not only technological, but also from an aesthetic point to assume a pioneering role.

“We could In the design for this clock not wait to create a wearable with intelligent technology, does not interfere with the personal style. With the Huawei Watch, we combine the best technology and innovation with premium materials and a classic, timeless look and feel to meet the needs of style-conscious, technophile consumers. With smart technology and a classic design, the Huawei Watch wedded the two worlds of fashion and technology. “

Availability and accessories

The Huawei Watch is in more than 20 countries and regions, including in the United States, United Kingdom, Austria, Australia, Belgium, Canada, Costa Rica, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Italy, Indonesia, Japan, Mexico, the Netherlands, New Zealand be, Norway, the Philippines, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand and the United Arab Emirates available.

For more information, see http://consumer.huawei.com/ minisite / worldwide / Huawei-watch /

Regular updates to Huawei Consumer BG, please visit:

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Über Dr. Sabine Seymour

Dr. Sabine Seymour is a designer, innovator and entrepreneur who focuses on the next generation of “wearables” and the intersection between aesthetics and function. Dr. Seymour is Director of the Fashionable Technology Lab at Parsons The New School for Design in New York and teaches at several institutions around the world.

Dr. Seymour has been working for a number of respected institutions, conferences and publications as a jury and Editorial Review Board Member. She has published numerous articles and curated, gives lectures and organizes exhibitions around the globe. Dr. Seymour has received a number of scholarships and prizes and is Chief Creative Officer of their company Moondial that designs fashionable wearables and develops consulting solutions in terms of fashionable technology for businesses around the Gobus.

Sabine Seymour’s author the highly respected book “Fashionable Technology” that illuminates the interaction between E-Textiles and portable technologies.

About Huawei Consumer Business Group

By the year 2014 the products and services of Huawei come in over 170 countries around the globe to use and therefore are more than one third of the world population. Huawei took in the global delivery of smartphones in 2014, a third place. Huawei has 16 R & D centers around the globe in countries like the United States, Germany, Sweden, Russia, India and China. Huawei Consumer Business Group is one of the three divisions of Huawei and offers a range of products and services, including smart phones, mobile broadband devices (MBB), home appliances and cloud services. With more than 20 years business experience in the telecommunications sector, a comprehensive global network with extensive global operations and a network of partners Huawei Consumer BG strives to consumers to provide the latest technology available and to make technological advances for people experienced around the globe. Huawei keeps its promise to enable the realization of dreams. For more information, see www.consumer.huawei.com

The original language of the original text of this announcement is the official, authoritative version. Translations are provided as an accommodation. Only the language version, which was published in the original, is quite valid. Equal to Thus Translations with the original language of publication from

Hill + Knowlton for Huawei
Lindsey Freeman
Phone .: + 44-7720-873-880


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