Munich (ots) –
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Tradedoubler sets at this year’s dmexco (Hall 7.1, A041 / A043) entirely on a new technology platform for the holistic collection and analysis of customer journey data. With their help online marketers can exploit their advertising campaigns targeted where the willingness to buy of consumers is at its highest. With the Tradedoubler Technology advertisers get comprehensive knowledge about the online buying behavior and optimize their campaigns accordingly. The advantage:. less wastage, better conversion rates and consequently a higher return on investment (ROI)
The new technology platform addresses the most pressing challenges in digital marketing, namely the fast pace technological developments and changing consumer behavior dynamically in the network. So sets Tradedoubler the beginning of the year announced change of strategy into action and turns into a technology provider for data-driven marketing.
The TradeDoubler platform is compatible with all programmatic media sources and Supply Side Platforms (SSP) linked Europe. In addition TradeDoubler’s own publisher network, which includes more than 180,000 active websites. Collects the platform and stores its own first party data, which are then enriched with Second and Third Party Data in the Data Management Platform (DMP).
“to achieve smart results in online marketing, has become a real challenge, “says Matthias Stadelmeyer, CEO of Tradedoubler. “Marketers need to keep track of increasingly networked platforms and technologies that make up the digital ecosystem today always. Our new solution helps them to reduce this complexity and play the right advertising at the right time on the right device at the right person. So manage marketing executives to maximize the ROI of their online advertising budget. “
The Customer Journey understand
The core of the new platform TradeDoubler’s business intelligence Tool ADAPT. Advertisers can enter here any metrics and key performance indicators – whether it be sales, leads, clicks or impressions – and then analyze their data in detail to play off targeted performance marketing campaigns through numerous high-quality channels of time.
ADAPT continues to pursue several million customer journeys to allow dynamic and personalized online advertising. Using this User Journey data marketers can very precisely determine how their customers use different channels and Web sites to research products and purchase. These analyzes are up to individual sites possible through various channels, categories and publishers segments.
“For our customers, the degree of precision, can we have our tracking , a real ‘game changer’, “says TradeDoubler CEO Matthias Stadelmeyer. “You get a comprehensive picture of all customer journeys up for sale.”
Because of these insights Tradedoubler can also improve the retargeting of related products and services or alternative products and consumers, this exactly then offer when they need it.
In addition to the new platform launches Tradedoubler also “Cookieless Tracking”, with the success of their Marketer can measure campaign even without set cookies. Blocked Cookies have the consequence that user activities are not traceable and therefore marketers do not know what measures have boosted sales. This in turn means that the publisher receives no commission. Thanks Cookieless Tracking marketers have now without cookies a privacy compliant overview of the entire online journey.
Early next year, with a cross-channel tracking module also tracking over different terminals such as smartphones, tablets and desktop across possible. Further improvements are also integrated via display and Text-Link Advertising addition, Mobile, Search, Social and e-mail channels in the technology platform.
More Information about the new strategy and direction of Tradedoubler get interested on the dmexco on 16 and 17 September in Cologne. You will find the Tradedoubler team in Hall 7 at booth A041 / 043rd
Tradedoubler is a leading international provider of performance marketing solutions and technologies that digital marketers more successful by delivering smarter results. Founded in 1999 in Sweden Tradedoubler is a European pioneer of affiliate marketing and has since continuously expanded its offer, inter alia, data-driven insights and user journey tracking thanks to its proprietary data-visualization tools ADAPT. The company offers a unique mix of traffic, technology and international expertise and help leading brands to achieve their business objectives on various digital marketing channels. Tradedoubler was the first supplier who offered revenue-generating business models and technologies for e- and m-commerce integrated.
Among the advertisers customers Tradedoubler include Accor, Disneyland Paris, Microsoft Store, HP and CDON. The share of Tradedoubler is listed on NASDAQ OMX on the Stockholm Stock Exchange. For more information, see http://www.tradedoubler.com
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