Monday, March 16, 2015

The GORE-TEX® brand presents brand new technology for happy … – PR Newswire (press release)

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Feldkirchen / Westerham (ots ) – “Only where you were on foot, you have also been real.” What Goethe said at the time about walking, is more relevant than ever. In this country, according to a study see 69 percent * of the Germans as active hikers. But one can upset the delicate hiking experience: Feet do not feel comfortable. The GORE-TEX® brand is now revolutionizing the walking experience and introduces an entirely new technology for hiking boots.

Whether long walk or extended tour in the mountains – hiking booming. The GORE-TEX® brand now has good news for those who belong to the chirping of birds, the rippling of a brook or the sound of the wind as an integral part of their work-life balance. The GORE-TEX® SURROUND [TM] product technology is the latest innovation for climate comfort in shoes – without sacrificing weather protection. It allows for the first time to produce durable waterproof hiking boots, which furthermore are completely breathable – even on the sole. Moisture can easily and quickly reach the outside. So have blisters or chafing caused due to wet or hot feet, no chance and hikers can enjoy their tour completely carefree.

“Walking is trend is not only good for your health, but about a third of German hikers – more and more young people – sees this above all:.. Compensation from the stresses of the day’s why we have a technology that is the climate comfort of the feet increases significantly and specifically designed for lightweight, yet adventurous hikes, “said Achim Löffler, Global Business Leader GORE-TEX® Footwear. As of March 2015 hiking boots with the patented technology from renowned brand partners are commercially available.

GORE-TEX® SURROUND [TM] product technology – High-tech for the feet

The formula for a better climate for the foot was developed by Gore already for leisure shoes. The distinguishing feature of the open sole construction has now been adapted to the needs of outdoor use for walking shoes. The waterproof and breathable GORE-TEX® membrane is integrated into the hiking boots and wraps the foot from above and from below. Between the foot and the sole is an open cell spacer is incorporated. This takes care of the foot perspiration, which penetrates through the GORE-TEX® membrane, and outputs it via lateral openings in the sole to the outside. The result: shoes that offer at moderate to warm temperatures best and most comfortable while protecting against the ingress of moisture reliably when the trail times over wet meadows, through puddles or mud.

The proper hiking boots for every taste

walkers all over the world can not only about the innovative technology pleased, but also have a wide selection of brands. Hanwag, La Sportiva, mammoth, Meindl, Scarpa or Salewa. Many of the world’s leading manufacturers equip their new collections already with the award-winning GORE-TEX® SURROUND [TM] product technology of outdoor footwear. 180 different shoe models are waiting for their first hiking adventure. With light loafers it goes completely comfortable temperature over wide forest roads in the low mountain ranges. For the brisk half-day tour in the foothills access hiking enthusiasts to Midcut models in sporty design. Ambitious hikers can technically seemingly Approach shoes her companion to rock and mountain. More information on the new technology can be found at:

* Source: “Migrant Study – The German hiking market 2014″, Project M GmbH, Berlin, April 2014

WL Gore & amp; Associates, Inc.

As a technology-oriented company, Gore attaches great importance to research and product innovation. The product portfolio ranges from waterproof and breathable GORE-TEX® and other demanding functional textiles on medical implants to components for use in industry and in the aerospace electronics. Gore is headquartered in the US, generates an annual turnover of over 3 billion US dollars over 10,000 employees and operates production facilities in the US, Germany, UK, Japan and China. In Europe, Gore began operations already some years after the company was founded in 1958. Meanwhile, Gore has locations – sales offices and manufacturing facilities – in the main European countries, serving the local markets with products from all areas of the company. Gore is one of the few companies that have been selected since 1984 repeated among the 100 best employers in America (100 Best Companies to Work For). Also in Europe counts Gore for some years one of the leading employers and could in Germany, France, Britain, Italy and Sweden ranked among the best. For more information, please visit

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