LG Electronics (LG) announced at CES 2016 important partnerships with leading technology companies and content providers known. LG customer should so a wider range of high-quality 4K HDR (High Dynamic Range) -Content be made available. Visitors of the booth of LG at CES (Booth no. 8204, Central Hall, Las Vegas Convention Center) will have the opportunity to inform themselves about the new content and the associated innovations and to look at the HDR technology from LG in action.
LG’s new OLED TVs and Super UHD TVs of 2016er series support the latest industry-standard formats such as HDR HDR10 and Dolby Vision. LG, Dolby and Netflix realized together quality 4K Dolby Vision HDR-material based on the known Netflix series Daredevil for OLED TVs from LG. CES attendees can see your content on the booth of LG. The Dolby Vision content uses when playing the full potential of OLED technology from LG for an excellent television viewing experience through even more pronounced brightness peaks, deeper blacks, improved details and an unprecedented color fill, as it can not be achieved with conventional TV sets.
In addition, LG is working closely with a number of major international content providers to ensure that first-class streaming content is available for HDR-representation. On the LG booth at CES original programs will be shown in HDR Amazon, including The Man in the High Castle , Red Oaks , Transparent and Mozart in the Jungle . In addition, visitors can see first HDR content from YouTube, which is reproduced on the VP9 profile codec Google. YouTube will offer later in the year HDR-playback via its TV app.
At CES is LG at the booth on its HDR-enabled OLED TVs also scenes from The Martian Show of 20th Century Fox over Vidity Video Player from Western Digital. The blockbuster hit was processed in HDR, so the fantastic space scenes in the film look even more spectacular.
To demonstrate a further co-operation, there will be a darkened room at the booth of LG, which is especially designed for the display of HDR video clips, taken by NASA in the depths of space and of Harmonic the official UHD partner NASA, have been produced. As NASA and Harmonic show HDR enables the representation of space on a never before seen way. “With their deep black levels that OLED TVs allow LG the best possible reproduction of the recently re-introduced UHD channel from NASA TV and let the consumer so much closer to the real experience of the conditions in space farther,” said Peter Alexander, senior vice president and CMO Harmonic.
In collaboration with a local station in Las Vegas LG also demonstrates an advanced HDR Broadcasting technology. The transmission on the basis of ATSC 3.0 standards developed by the Advanced Television Systems Committee, used the most advanced video compression technology HEVC (High Efficiency Video Code) and advanced frequency transmission for a significant improvement in image quality.
“We at LG Content as seriously as TV technology and hardware, “explains Brian Kwon, President and CEO of LG Home Entertainment Company. “The participation of industry-leading partners in our innovation is an important part of our strategy to realize more benefits for our customers and to expand the availability of first-class content quickly.”
For more information about the TV-operations of LG with partners to get the LG booth at CES or www.LGnewsroom.com/ces2016.
About LG Electronics Germany GmbH
The Korean technology giant LG Electronics is active since 1976 in the German market. The company, based in Ratingen has expanded its activities continuously ever since and is currently active in seven business units: Home Entertainment, Mobile Communications, Information System Products, Home Appliances, Air Conditioning, Lighting and Solar. In recent years, the innovation drivers could receive repeatedly prizes and awards for his pioneering products. Important innovations such as flexible displays or curved batteries go here from the collaboration of specialized companies produced within the LG Group. New developments are oriented according to the brand promise “Life’s Good” always on the needs of users and serve the never an end in itself. Its brand promise underpinned by LG also social commitment with even actions undertaken or in collaboration with numerous partners. Thus, LG has been the main sponsor of the soccer Bundesliga Bayer 04 Leverkusen and has already implemented a series of joint social activities. For more information, please visit www.lg.com
About LG Electronics, Inc
LG Electronics, Inc. (KSE: 066570.KS).. Is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 119 offices around the world and 83,000 employees realized LG in fiscal 2014 consolidated sales of 56 billion US dollars. LG is comprised of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & amp; Energy Solutions and Vehicle Components – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is an ENERGY STAR Partner of the Year 2014. For more information on LG Electronics, see www.LGnewsroom.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading international supplier and trendsetter in the area of mobile communications. With advanced technology and innovative design LG sets the standards in the smartphone market and contributes to improving the lifestyles of consumers with a completely enhanced smartphone experience at. As a leader in 4G LTE technology (Long-Term Evolution) LG develops cutting-edge mobile solutions and meets the consumer demands with differentiated LTE devices of the highest quality, which are all based on the numerous LTE patents and technical know-how of the company.