Wednesday, May 13, 2015

Data & Targeting – location-based data The Adex integrated IP geolocation … – Adzine

The Adex cooperates with digital element in the region of geolocation data. To enrich records and to improve target groups and targeting options, uses the German data management platforms (DMP) from now on the IP geolocation technology from Digital Element.

The Adex DMP collects, segmented and analyzed on behalf of advertisers and publishers anonymized user data that can then be used for advertising and marketing purposes. With the integration of IP geolocation technology into their own DMP The Adex can now deliver more accurate location information. In addition, sites with different demographics can be combined to improve targeting performance and advertising effectiveness. Apparently is the cooperation The Adex especially to be able to grow more rapidly internationally. The digital element technology is especially outside Germany widespread with publishers and ad networks.

“We have asked several vendors to the test, and has Digital Element is by far as the best IP provider with the most detailed and most accurate proven world data, “said Dino Bongartz, CEO of The ADEX. “We are expanding into the Asia-Pacific region and other emerging markets, and therefore the choice of a partner with a global market presence and a strong reputation in the industry was important for us. Digital Element was by far the best option, and we attach great importance to this partnership. Since the introduction of the technology our customers have an increase in conversion rates up to 25% have been reported. “

Kate Owen, Digital Elements Vice President, Northern Europe:” We are delighted to be working with such a forward-thinking and emerging Companies like The ADEX to improve its DMP offer. Our highly accurate geolocation data will enable the company to offer its customers the granularsten and deepest insights and thus help to improved audience segmentation. To generate meaningful content and advertisements that bring better user engagement and better return on investment with them. “


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