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Industry-leading IP geolocation technology enriches data segmentation to improve the targeting possibilities
LONDON – (BUSINESS WIRE) – 05/20/2015 –
Digital Element, the leading provider of IP geolocation technology, today announced that The ADEX, a global specialist in data management platforms (DMP), its NetAcuity Edge ™ hyperlocal IP geolocation technology has introduced to enrich records and thus improve audience understanding and targeting options.
The ADEX is the next generation of DMP, which collect data, segmenting and analyzing. These data will enable advertisers, publishers and agencies to learn more about their target groups in order to provide actionable insights to deliver relevant content and advertising, the consumer responds immediately.
With the integration of IP geolocation technology in its DMP The ADEX can now deliver granular location information while preserving the anonymity of the user. In addition, sites with different demographics can be combined to improve targeting performance and advertising effectiveness.
“We have asked several vendors to the test, and Digital Element has with by far as the best IP provider proven worldwide the most detailed and accurate data, “said Dino Bongartz, CEO of The ADEX. “We are expanding into the Asia-Pacific region and other emerging markets, and therefore the choice of a partner with a global market presence and a strong reputation in the industry was important for us. Digital Element was by far the best option, and we attach great importance to this partnership. Since the introduction of the technology our customers have an increase in conversion rates up to 25% have been reported. “
Digital Element is the world leader and pioneer in IP geolocation technology. His intelligence solution provides the world’s most detailed hyperlocal dataset that meets the highest standards of data protection for end users
For this Kate Owen, Digital Elements Vice President, Northern Europe. “We are very pleased to be working with such a forward-looking and emerging companies like The ADEX to improve its DMP offer. Our highly accurate geolocation data will enable the company to offer its customers the granularsten and deepest insights and thus help to improved audience segmentation. To generate meaningful content and advertisements that bring better user engagement and better return on investment with them. “
The ADEX expands the list of respected data management and advertising platform clients of Digital Element, including Microsoft, Webtrekk, Qubit Digital, Adform, Crimtan, Weborama, Vibrant Media, Admedo, WiredMinds, Eyeota, Infectious Media, MediaMath, DoubleClick, Cxense, Lotame, Krux, ADTECH AOL and Blue Lithium by Yahoo.
About Digital Element
Since 1999, offers digital element global geolocation solutions, provided the online initiatives with Anytime Anywhere relevance and context – from desktop to mobile devices. The patented technology of the company has been certified and accredited to provide real-time access to accurate and reliable location intelligence without violating the privacy of the user. For more than a decade, many of the world’s largest sites, brands, advertising networks, social media platforms and mobile trust publishers on digital element technology in terms of targeting their advertising, the localization of the content, improve the analysis and management of content rights and detection and prevention fraud. Visit http://www.digitalelement.com for more information about how the online world with the offline Power of the site. With its headquarters in Atlanta and London’s Digital Element one of the Digital Division Envoy Inc.
About The ADEX
As a global specialist in data management The ADEX provides all entrants in the digital data-driven and programmatic advertising access to all platforms.
With ADEX DMP The ADEX has developed a data management platform, the data from many different data sources and structures collects, segmented and analyzed. Customers can then use the relevant data for internal use or permit their use by external partners, so that the data at real-time digital markets as relevant target groups for promotional purposes for automatic booking are available. Here there is no necessary connection between inventory and data providers. Various third-party data are integrated into the ADEX DMP – for example Schober as a partner for off-line information such as demographics. For more information, visit www.theadex.com
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