combine journalism with technology. This challenge is the new news service “Upday” which is being presented at the “Mobile World Congress” in Barcelona. Behind the developed specifically for Samsung smartphones App is Axel Springer, also publisher of “World” and “image”.
The cooperation between the South Korean technology group Samsung and Springer was announced last fall. By the end of this year, the app be installed “at least ten million smartphones,” says “Upday” -Produktchef Jan-Eric Peters, who was previously “WeltN24″ editor in chief.
as of March, so it looks loud Peters before the agreement with Samsung, “Upday” will be pre-installed on new Samsung smartphones. Wipe the user on the first home screen to the right, the message it will open. First is the offer for users in Germany, Poland, Great Britain and France are available. Other countries will follow. Samsung’s market share in smartphones in Europe to be around 40 percent.
Background of the cooperation is the interest of smartphone manufacturers like Samsung, its users Services to offer , The smartphone is every man for mobile personal information and entertainment center. News Offers bind users and meet the need for orientation and classification of events.
An algorithm to select items matched
now what to do “Upday” special and distinct, is the division of the message digest, which is presented to users. There is, for a six to eight “top news”, which are selected by an editorial. Here a defined editorial point of view of relevance include primarily. Secondly, look for a filter in the second section called “My News” those articles that are likely to be interested in an individual viewers most.
Each user specifies, what subjects interest him. Simultaneously, the technology detects behind the app, which posts a user has read and watched. The more often one calls the App and read it, the better is the action taken by an algorithm selection of contributions are.
The “Upday” -Redaktionen not write complete article, but provide concise an issue in a few sentences ago. Will a user know more about it, it will be forwarded to an external news service.
The “aggregator” provides for filtering and summarizing relevant topics, read and looked then on other sites. In Germany “Upday” currently working with around 300 publishers and TV stations throughout Europe with about 1,000 news sources, says Peter Würtenberger, the CEO of the Springer subsidiary.
“Upday” on a networked refrigerator screen
The business model of “Upday” also based and in mainly due to the recording of advertising. “Wipe” a user through the summaries of contributions, also known as “card”, to be a paid by companies advertising message in the medium every tenth card. The “embedding” of advertising in the news flow should lead to greater acceptance of people who react more allergic or hostile to traditional digital banner advertising. This thesis will be to prove in daily test.
“Upday” stands with his concept that is obviously not alone. “News360″, for example, offers a similar personalized news surface, as “News Republic” or “Nuzzel”. An interface for social media profile of a user such apps also realize interested in what topics a user, or what topics inspire even virtual friends a user. However, these deals have generally not their own editors.
settled In the conglomerates Facebook, Apple and Twitter, which generate even own message streams. All three companies have set in recent years increasingly on the integration of news sources, because they find their content themselves attractive to attract users and to bind.
The imagination knows few limits in the extension of the playing surfaces, one follows CEO Peter Würtenberger. So he could “Upday” imagine on a networked refrigerator screen, he says. The path to the bathroom mirror should there not be far.
Readers are hidden.
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