Without a stir and no queues in front of Apple stores selling the Apple Watch has begun. Unlike respectively latest iPhone is the computer clock time being by reservation only: Who was going to wear on the wrist on Friday, she had from 10 April to order on the Internet. Who was not fast enough, now four to six weeks to wait.
In the Japanese capital Tokyo stood in the morning before an Apple store just around 30 customers, most of them men, in order to pick up the clock. How many customers in Germany, the Apple Watch on Steam, the Group did not indicate on demand by AFP. A spokesman referred to the publication of the quarterly figures on Monday
For the launch of the Apple Watch the technology group has reconsidered his trading strategy. First, the hint of something special is maintained are, on the other hand, the Group intends to wait and see how the Apple Watch arrives. There will be on Friday no people who go to the shops and come out with the Apple Watch it said in the run-up to the company. “Everything will be played over the internet.”
Internal communications According to this condition continue till June. Compared to the sales launch of the iPhone and the iPad, associated with long queues, this is a revolution.
The market research firm NLD Group According to Apple computer does not have enough watches to sell in its stores already can. On the other hand, the company is uncertain, as the clock actually arrive, because it is more complicated to use than a smartphone. “The charm of many Wearables fades rather quickly. The clock is a great risk that people buy them and quickly lose interest,” said Melanie McShane by the consulting firm Wolff Olins. Apple hope to prevent this by personal consultations in stores.
The SmartWatch works in conjunction with Apple’s iPhone. Users can query on the square display the clock, among other e-mails or look on road maps for directions, they can make calls, read the news and listen to music. The payment service pay Apple the computer clock is also a kind of electronic wallet. A central element of health and fitness applications that can, for example, tracking the pulse.
The cheapest model costs 399 euros, the luxury version in yellow or rose gold is be had for 11,000 euros. On Friday Deliveries began in eight countries, alongside Germany and Japan and in China, including Hong Kong, Australia, Canada, France, Great Britain and the United States.
Technology Experts believe that the so-called wearables, so networked accessories, as a market with great potential. The market research firm IDC expects that this year more than 45 million of these watches, bracelets, or Eyewear sold, more than twice as many as in 2014. But the Apple Watch should go around 15.4 million times via the charging bar this year, estimates the Market research firm Strategy Analytics.
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