The Germans are not necessarily in the forefront when it comes to the use of new technologies. You approach the brave new digital world rather reserved. This shows, among other things, a recent study of online marketer Tomorrow Focus Media, who has studied the most important future trends.
When asked about the type of messages are ranked as mobility information about the current traffic situation at the top (86.2 percent), followed by vehicle information (77.3 percent). For 20.9 or 17.6 percent would be willing to pay. More than half of the respondents may, however, be difficult warming to the idea to lie for the additional services money.
Not only with networked cars, even with the networked Living has Tomorrow Focus Media busy. Again, the enthusiasm at the moment is still cautious. A quarter of the possibilities is interesting that provide technologies in the home environment. For 35 percent of central control of multimedia, heating, electricity, light and water, or the provision of security and energy efficiency via mobile devices are less or not at all interesting. Of those who have great interest in networked living, indicate nearly 70 percent, to want to use mainly alarm systems and alarm systems. The automatic control of lighting and coffee, however, is only of interest for each second. For half warning systems would be willing to pay. pap
More in HORIZON 49, December 4, 2014
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