Friday, July 8, 2016

THE ARTS +: First international marketplace for innovative business models … –

Frankfurt am Main (ots) –

– Cross reference: Picture is sent via satellite and is available at –

Art and culture in the authorship crisis

– tHE ARTS + Conference focuses on dealing with intellectual property and the potential of digital technologies for art and culture

– High-profile speakers: Julia Stoschek (art collector), Bas Korsten (the Next Rembrandt), Carlo Ratti (MIT), Joachim Sauter (media artist), Jeff Jarvis (author ‘What would Google do?’)

– tHE ARTS + fair gathered on 2,000 sqm innovative companies in the international culture and technology industry, making the changes tangible

– tHE ARTS + is a collaboration between the media entrepreneur Christiane zu Salm and the Frankfurt book Fair

– ticket sales. 50% early bird discount until July 31

Will the art similar fare as music, publishing and film in the digital age? If art collection in the future a phenomenon of sharing economy? What roles crypto currencies and cloud-based data register? How to benefit from these technologies industry players? Are designers and virtual reality programmer the architects of tomorrow? Smartphone owners the new filmmakers?

Although the development is still in its infancy, the digital revolution in the international cultural industry is emerging at all levels. For this, there will be a new marketplace: a conference and five-day fair, where the 19th-23rd October 2016 new business models and synergies between art and technology are discussed for the creative and cultural industries. THE ARTS + is a collaboration between the media entrepreneur Christiane zu Salm and the Frankfurt Book Fair.

“What music, film and publishing have already passed, now reached the art and culture market. However, the industry seems from Digital just kissed awake. For almost all areas of creativity, the intellectual property needs to be renegotiated. this brings uncertainty with it, but also poses new entrepreneurial opportunities that can benefit even established players enormously, “says Christiane zu Salm. “It is time that the international creative industry gets its own marketplace for their future, on all matters relating to the Business of Creativity will be discussed”. The art collector, which invests in innovative business models in the media industry for years, goes on to say: “The Frankfurt Book Fair, one of the world’s largest trading centers for content and most important cultural events in Europe, here is the ideal partner.”

Holger Volland , management of Business Development at the Frankfurt book Fair, added: “to make the topic tangible, has tHE ARTS + 2.000 sqm of exhibition space where visitors Virtual Reality and 3D art to do, visit a museum or creative hub and on digital. inform platform provider. During the five days, there are also workshops, labs and presentations. we are particularly proud of the high-profile line-up of the opening conference, in which the important topic Intellectual Property will be discussed as well as the specific use of digital technologies in art. So we look forward to the contributions of acclaimed media art collector Julia Stoschek, on Bas Korsten, the creative director of ‘the Next Rembrandt’, the keynotes from bestselling author and web visionary Jeff Jarvis and Carlo Ratti, MIT architect, lecture the award-winning media artist Joachim Sauter and Robert Norton, the former CEO of Saatchi online, which is now certified with its Californian start-up art via block chain. “

in addition to 270,000 visitors the Frankfurt book Fair expected annually from 10,000 sales agents the fields of film, game, online and publishing. The positioning in conjunction with the Book Fair promises therefore a cross-media implementation.

Until 31 July, tickets for the conference for the Super Early Bird rate (discount of over 50%) to buy. The ticket includes the participation in the conference on 19 October, as well as access to THE ARTS + Fair and the Frankfurt Book Fair. ‘THE ARTS + Conference Pass’ also includes: access to the exclusive Business Club of the Frankfurt Book Fair, invitation to VIP reception and opening of the Book Fair on 18 October as well as a guided tour through the exhibition area of ​​THE ARTS + /


tHE ARTS + is fair, conference and meeting place for the cultural and creative industries and will for the first time from 19 to 23rd October 2016 during the Frankfurt Book Fair. The aim is to use the potential of digitization for the creative industries and to develop new businesses. International artists, opinion leaders and industry experts, in addition to an impressive range of exhibitors show different approaches, in areas such as museums and galleries, architecture and design, brands and agencies, but also in the range of service providers and developers. The term “Fourth Industrial Revolution” the themes of THE ARTS + in lectures, discussions and workshops will be analyzed.

THE ARTS + Conference

measured In the English-speaking launch conference on 19 October artists entrepreneurs, media makers and scientists the challenges of digitization in the international cultural and creative scene. The range of topics is diverse and deals mainly with the impact of technologies such as block chain or new currencies like Bitcoin on the art market, the definition of Intellectual Property goes in times of 3D printing and displays new forms of artistic practice, stimulated by technologies such as artificial intelligence or Virtual and Augmented Reality. Besides presentations and panels roundtable discussions and workshops are planned to deepen these topics in small working groups. Topic overview below:

Mehr information

OTS: Frankfurt Book Fair newsroom: http: //www.presseportal .com / nr / 111140 newsroom via RSS:

Pressekontakt: Markus Gogolin marketing and communication manager DACH t +49 (0) 69 21 02 -187 m +49 (0) 172 3169 685 f +49 (0) 69 21 02-275 e

Marthe Lisson marketing & amp; PR Manager THE ARTS + t +49 (0) 69 2102-109 f +49 (0) 69 2102-46177 e


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