Krakow, Poland (ots / PRNewswire) –
BP sets for extension of the loyalty program in Spain on Comarch Customer Loyalty Management (CLM). The existing platform, which is also provided by Comarch, has been updated, and although technically, functionally and in terms of business efficiency
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Comarch and BP working together since 2,001th Since then more than 40 projects in 10 different countries were completed. These include systems for the exchange of electronic data, customer loyalty management and solutions for IT infrastructure.
“When we decided to change our loyalty platform, we wanted to work with Comarch, since We have many years of combined experience with various projects throughout Europe. The strength of Comarch is the versatility and flexibility of its solutions, as well as the technical and business expertise of the team. We were able to introduce features that of our loyalty program to the expectations have adapted modern customers, we are confident that we will expand the network of partners thanks to the innovative platform and will increase the interest of our customers “, sagtAsier Olarte, Loyalty Manager at BP Iberia..
Comarch Customer Loyalty Management helps BP for many years in the comprehensive management of the loyalty program in Spain. By the completed project participants now have access to new promotions and new privileges, but especially to the new mobile app. Also, the visual appearance has been changed. The program was designed for working with program partners, which include brands such as Toys R Us, Media Markt and El Corte Inglés.
“The team showed great flexibility, one of the core skills of Comarch. Comarch Thanks is the management of the loyalty program clearly what our future customers clearly benefit. The benefits of the system include the extended campaign wizard with targeted and personalized marketing messages and detailed information on transactions that are the analysts at any time, “notes Piotr Dziurzynski, sales manager, loyalty and marketing solutions at Comarch.
BP plc is one of the world’s leading international oil and gas company which, providing its customers with fuel for transportation energy for heat and light, retail services and petrochemicals products for everyday use. The BP Group operates across six continents, and its products and services are available in more than 80 countries. The company owns 6 main brands: BP, <- # bnl topicid 162 -> Aral, ARCO, Castrol, ampm and Wild Bean Café <- - # enl!>. <- sh_cad_6 ->
For more information about BP: http://www.bp.com/
Comarch Loyalty Management is an integral part of Comarch CRM & amp; Marketing platform, offering customers cutting-edge IT solutions for comprehensive management of customer loyalty programs, by improving customer relationships and associated marketing activities. The following airlines put forward to CLM. JetBlue Airways, Azul Airways and S7, Brussels Airlines, Cebu Pacific <-! sh_cad_7 ->
For more information about Comarch: http: //www.comarch. com / Trade and
services / our-solutions / Comarch crmmarketing /
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