Wednesday, July 8, 2015

Record sales for Sennheiser: New technology for surround sound experience – Handelsblatt

Innovation is very important at Sennheiser. “We develop everything 100 percent himself,” says Andreas Sennheiser. Only the production of some plastic parts as well as assembly and packaging take place in Asia in part. “All quality parts, the high-end headphones and professional equipment are manufactured in Germany.” There are also works in the US and in Ireland.

Sennheiser invested 6.8 percent of revenues in innovation. More than one in ten employees work in the research and development department. In March, the company has opened an Innovation Campus on 7,000 square meters at its headquarters in Wedemark near Hanover. The concept: For the 250 employees there are no fixed offices. They can be found from all departments together in creative spaces for temporary projects. “We want to create an inspiring atmosphere. The developer who hinbrütet in his department alone right is no longer appropriate, “emphasizes Andreas Sennheiser.

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Currently, Sennheiser is researching a 3D audio technology for a new surround sound experience. “This goes way beyond stereo or surround and is also very close to reality,” Andreas Sennheiser is convinced. “It also requires all new admissions process.”

With headphones the global trend towards higher-quality models goes – playing Premium manufacturers such as Sennheiser’s hands. Hifi enthusiasts are willing to invest in good sound. Wireless transmission and networking are all the rage. “The market for headphones is not far from being exhausted,” says Hans-Joachim Kamp of the Society for Entertainment and Communications Electronics (EPG)

For the Sennheiser tinker further on perfect sound. “Our goal is, in 30 years, to pass on to our children a healthy company,” emphasizes Andreas Sennheiser. “The fourth generation is precisely enrolled only, but is already abundant.”


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