Wednesday, July 22, 2015

End to sanctions – “Iranians are hungry for new technology” – Germany radio

Regina Brückner company that manufactures equipment for textile processing, did not sell to Iran because of the sanctions decade as the entrepreneur. Now they wanted to resell equipment and to compete against cheap competitors from China, for example. The Iranians like German engineering, as Brückner, many spoke German.

At a symposium of the Association of German Machinery and Plant in Tehran in April-old relations were revived. The mood was very positive and it would give rise to many specific inquiries. In the past, money was paid for only through third countries. Brückner expressed the hope that direct movement of goods will be and “play back” banks.

On the question of how their company ANSWER human rights violations in Iran, Brückner said that the textile industry in Iran is a private organization and conditions there were similar for employees as in many other countries. In the textile industry there were no reprisals

The full interview:.

Doris Simon: to do business in Iran, so in a country that have been established by the European Union and the United States with sanctions which had many German companies too sensitive in recent years, because of concern from becoming tangled in sanctions restrictions and because the own bank often the business did not want to finance.

Most of all, were doing business with Iran nothing with which could in the past years decorate a company, but now, many German companies expect a good chance of including SMEs, the old business will revive. Such as the dry Brückner Technology, a textile machinery company in Leonberg. With Brückner machines textiles such as clothing, bedding or curtains are refined according to the dyeing and printing, impregnated and dried. Chief Operating Officer Regina Brückner is now on the phone. Good morning

Regina Brückner: Good morning

Simon: woman Brückner what attracts you and your business back into Iran business

Brückner:?. Well, there we have very good relationships from the past, and see also opportunities to sell them again in the future

Simon You have not sold in the past decade. In the time in Iran, the sanctions have had success, Iran has moved in things nuclear program. One of the many side effects of sanctions for companies such as yours, was the massive entry of Chinese textile machinery sector in Iran. What chance have you got there yet, what you expect from yourself

Brückner: We have been active on the world market and fight as always against competitors from China, Korea or other countries and also there chances to machines sell to these same but much cheaper competition, and as such we believe already that we have a chance in Iran because the Iranians are just very German friendly, they like German quality, German engineering, and there are simply many who spoke German who studied in Germany there or

Simon:. Do you have to revive your old relationships again

? Brückner: We have to let the revived partially at our Symposium in Iran

“Iranians want to bring their own factories to date”

Simon: You have to perhaps briefly, Mrs Brückner, Symposium was that the Association of the German machinery and plant manufacturers the end of April in Tehran

Brückner:. Yes precisely because we have made a symposium again for many years and were very, very friendly, and the people, also our old customers were very happy to see us there again. People are hungry for information, according to technology and just want to bring their own factories up to date

Simon:. If you describe it that way, for example, this very meeting in late April , the first for ten years – how do you explain that? Iranian companies or governments could indeed say you have for years not want us, now we no longer want to be with you

Brückner:. You wanted to always, only they could do not buy in Europe, especially in Germany, because we could not provide, and we could not deliver because it was just penalties, or particular difficulties on the part of banks that have just returned payments from Iran by return mail, because they not thereby wanted to do

Simon:. How fast do you want to now get into the business as an entrepreneur in Iran again

Brückner: We have run deals, and we are already thinking that if now, the market is there something also that customers there again see the need to do it again, more so that then relatively soon may come jobs. And the textile industry is just an industry that can create a lot of jobs, and that is, I believe, for this country is a very important factor

Simon:. Does that mean for you that you want to produce in Iran

Brückner: No, we will certainly not produce in Iran, but we will help our customers so that can upgrade their production and so have the efficient production there

“We hope to direct movement of goods”

Simon:. What compromises you have to make in business in Iran, I mean, unless you’re wearing a headscarf? This we have seen that at the conference in Tehran

Brückner:. This now I was not so bad with the wear headscarves, but compromises we had to make so far so far so just practice could not do anything, or money could only come through third countries whenever it was very urgent for spare parts. We hope that after the negotiations have now been successfully completed, and direct trade is possible and the banks play again

Simon:. What could be the fast

Brückner: We hope that the banks are making at least the normal payment process relatively quickly, and we also naturally hope that in the future, then the letter of credit is possible again, which just in international business a very important factor is

Simon:. What was really the mood of the other German textile machinery manufacturers – which was now only back to you as positive or have all said, Whoa, here we come all orders with back

Brückner: In our symposium, the atmosphere was very positive, and there were many, very serious inquiries for new machines. So it all felt very positive, and of course we all hope that it is really possible now to do business there again. That was just in the past an important trading partner for Germany, and we hope already that it will be so again in the future and we back market share even get back from Chinese, Korean or other competitors.

“We’re it is that we also secure jobs in Germany “

Simon woman Brückner, German companies have made in recent years business in Iran, who are from lobby groups, but has been criticized by human rights organizations because of human rights violations in Iran. Although now no atomic bomb will be built, the human rights violations are probably unfortunately go on as it looks now. How do you deal with as an entrepreneur, might soon earned money in Iran

Brückner: We’re doing so well is that we secure jobs in Germany, and as it comes flat drum, the machine that we produce, are usually – so now spoken for us personally, but also for the whole industry – very efficient machines that go very well for resources, and these are things that I think , just arrive very well abroad. And the textile industry in Iran is a very private-sector industry, so it is not state-controlled, so if we have there to deal with people, with customers, we always talk with the private sector, and the conditions there for the employees in the company are similar to those in many other countries, that is, there are no reprisals or anything else available

Simon:. It was Regina Brückner, Managing Partner of Brückner Trockentechnik in Leonberg and you views Iran as a market for German companies. Mrs. Brückner, many thanks for the interview

Brückner: Thank you! Goodbye!

statements of our interlocutors give their own views again. The Germany radio makes remarks of his interlocutor in interviews and discussions as its own.


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