Monday, November 10, 2014

Social Media: What makes Pinterest attractive to investors – Business Week

by Matthias Hohensee

Pinterest is one of the most valuable startups in the world. Can the network Facebook are dangerous? What options so attractive for businesses and investors make – and what problems there are.

Under the bright ceiling windows hang striped mini hot air balloons. On the walls are dolls houses, bikes, a bar as from the Western Saloon, Lego building blocks, neon signs, wrapping paper and a desk for umfunktionierter Ford Mustang. Everything is in the headquarters of options in San Francisco, as if interior designers and nostalgia fans wanted to outdo each other

All the paths in the two-story warehouse of red brick -. Once here piled up shoeboxes – lead to the center of the building, which acts as a marketplace. There are long tables set up in which managers and employees eat and discuss, flanked by a modern kitchen, coffee machine and glass refrigerators with drinks and yogurt cups. On that Tuesday afternoon in late October, there are pizza, salad and chicken.

The eye is confused. Most users do not know where to look first. But it quickly becomes clear: Chaos is staged. There’s an order in things. All objects have their thematic space, were selected by the designers deliberately. The alleged confusion symbolizes the purpose of Pinterest. The start-up manages a conglomeration of 30 billion objects -. The Internet’s largest digital wall paper

It is the hard work of the current 70 million users that their Finds – own, but especially in the Web discovered pictures – pinned to their digital bulletin board. Hence the name of the platform. The result is a huge treasure trove of all that has to offer the Internet of interesting things. So Pinterest is such a thing as the virtual storefront of the World Wide Web.

“Make room, Zuckerberg”

Whether bridal bouquets, kitchen facilities, whiskey brands, running shoes, cardigans, landscapes, animals or tattoos : nearly 800 million individual wall newspapers – the boards – have emerged in the past four years. Each user has an average of eleven from them.

Given these figures, has declared the US business magazine “Forbes” options even as the successor to Facebook. “Make room, Zuck,” it headlined recently in allusion to its founder Mark Zuckerberg. A great bold prediction for a start-up that has just begun to test business models, and still writes losses. Yet Zuckerberg must not fear anyway. Facebook has around 1.3 billion profiles. Twitter about 270 million accounts. Pinterest is with its 70 million people comparatively small.

Facebook reinserted before impressive figures, however reveals Twitter’s business model increasingly weaknesses. There are too few new users who go old come partly too soon

Moreover, Facebook keeps the market for social networks established in handle and has urged the competitors in niches. “Pinterest must first prove in the market,” says Nate Elliott on the US market researcher Forrester Research, a well-known expert in social media. And many once celebrated startups like MySpace, Second Life, Bebo and Path are today forgotten.

That is also why some asks if at all there is still space for another social network?

Attractive to advertisers

In short, if a company has what it takes to create it, then it is Pinterest. Digestion brings the site visit, a day full of interviews with the managers of the pictures platform at the company headquarters in San Francisco. The reason is that the members of the network for the advertising industry are as attractive as virtually any other community.

This is due to an important difference to Facebook. The market leader is mainly used for communication with friends and acquaintances. In contrast, the Pinterest-founders have designed their platform as a shopping companion.

The user specifically looking for interesting things, do not be lured only on product pages. Their boards are used for self-expression – even to your own taste to demonstrate and to obtain confirmation as to Twitter from as many fans. For example, the category wedding in the US is particularly popular. 56 percent of users are female

And because each of the “pins” said images is linked to the original source, also directs the click of commercial photos directly to the associated web pages -. Of small blogs about fashion magazines like ” Vogue “to online retail sites like Net-a-porter or Etsy.


No comments:

Post a Comment