Wednesday, May 28, 2014

Admedo integrates the IP geolocation technology from Digital Element in its … – wallstreet-online

Admedo provides advertisers and agencies a self-service advertising platform that enables real-time bidding (RTB), display retargeting, advertising optimization and reporting. The expansion of the potential of this platform by the location as an additional targeting criterion provides a more relevant advertising for specific geographies. This in turn leads to savings of media spending and better return on investment.

To this end, Nick Moutter, CEO, Admedo: “The IP geolocation technology from Digital Element gives our customers the ability to provide appropriate and relevant advertising on the net for their target audience. Thanks to the use of this technology we were able to reduce interest rates bid and increase click-through rates for customer campaigns up to five times, and that means significant savings compared with a more general targeting strategy. “

The company Digital Founded in 1999, Element is a pioneer IP geolocation technology and its NetAcuity Edge technology has revolutionized the field of IP geolocation. Through a combination of routing infrastructure analysis with anonymous findings through a network of global trading partners NetAcuity Edge delivers the world’s most detailed hyper-local records, the true user anonymity and meet the highest standards of data protection for end users.

“We are delighted to be working with Admedo to provide more relevant and effective advertising campaigns for its customers,” Charlie Johnson said Digital Elements Senior Media Director, Europe. “Heart of a successful campaign is a meaningful communication with the customer, and we support Admedo in advancing its product offering.”

Admedo expanded the list of prestigious advertising platform clients of Digital Element, including Microsoft, DoubleClick, Collective , MediaMath, Crimtan, Adform, Video Plaza, Cxense, AOL and Blue Lithium by Yahoo.


About Digital Element

Since 1999, Digital Element to global geolocation solutions, provided the online initiatives with Anytime Anywhere relevance and context – from desktop to mobile devices. The company’s patented technology has been certified and accredited to provide real-time access to accurate and reliable location intelligence without violating the privacy of the user. For more than a decade, many of the world’s largest websites, brands, advertising networks, social media platforms and mobile trusted publisher on Digital Elements technology in terms of targeting their advertising, the localization of content, improve the analysis and management of content rights and detection and prevention of fraud. Visit for more information about how you can enrich the online world with the offline power of the site.

Digital Element is a division of Digital Envoy Inc.


Admedo With its headquarters in Atlanta and London is a Self-serving platform for RTB display and retargeting. The platform helps advertisers and agencies to increase the amount of traffic, potential clients and implementations using the industry’s best RTB advertising technology.

Thanks to the intuitive dashboard is an advertiser regardless of his budget and his expertise ready in a few minutes; at the same time he receives automatic campaign optimization to achieve maximum performance.

Admedo is the performance-based online advertising platform for all.

Visit for a free demonstration of the platform or to set up an account.

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