Tuesday, August 13, 2013

Privacy Policy - London forbids data collecting trash - Süddeutsche.de

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13 August 2013 13:55

Camouflaged data collector: London forbids high-tech trash

(Photo: AFP )

you know where the passers LOVE shopping: An advertising company is situated in London trash can, not only swallow the dirt – but also to spy on cell phones. The city provides data protection violated.

bins are already around for quite a while in the City of London. Every now and then you wonder about it or takes a photo. A high-tech advertising display with built-in trash? Strange, for sure – but harmless. However, since the devices were recently equipped with new technology that is passé. The unusual trash can has become the focus of heated debate over privacy. Now they were initially banned.

the dustbins of the company Renew container is equipped with wifi and on the outer sides with small screens that display financial, advertising and local weather. The company had set up their “smart trash” during the Olympic Summer Games in 2012. This summer, the company first tested also whether the container can collect smartphone data automatically.

addition, the company registered the smartphones of the passers-by who have switched on the WiFi function. Logged was the so-called MAC address, although does not allow direct conclusions on the respective owners. But it is nevertheless still useful to customize motion profiles, because each device has a unique MAC address.

authorities warn public debate on

fact that the bucket is not only waste, but also swallowed without demand data, caused outrage. And the competent authorities have become aware of the issue and have issued a ban. The data collection should “immediately stop” as long as there was no public debate about such measures, agreed by the competent authorities of the financial district of the British capital. In addition, the civil rights authority ICO had been turned on.

The manufacturer Renew struggled against the charge, however, spy passersby. “We can track anyone, we see no one – only one device,” said the chief Kaveh Memari. It will about the number of detected pedestrians and the time they spend in a particular business. This enables tailored advertising. Ultimately, this technology still lies in the future and will be discussed with data protection assured Memari.

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