Monday, June 13, 2016

Sporting Goods: Adidas will again referencing made in Germany – Stuttgarter Nachrichten


From Thomas Magenheim . 13 June 2016 – 19:50


Adidas currently with the German Fu  & # xdf; ball Association (DFB) & # xFC;  via a Verl & # XE4; ngerung of equipmen  & # xFC; most contract f & # xFC r the  years after 2019 Photo: dpa

 Adidas currently with the German Football Association (DFB) over an extension of the supplier contract for the years after 2019 Photo: AP

The Company of Herzogenaurach is in the production on robots and will be closer to the customer.


Herzogenaurach – I n France fight the sporting goods manufacturers and equipped by their football teams currently at the European Championship. Sealed off from the public but a contest has begun, which could be even more important for the industry as the title. For 30 years, the industry can produce mainly at Asian suppliers. Climbing in a country wages for seamstresses, is searched for more favorable terms in another low-wage country. On principle, however, nothing changes.


But now the manufacturers have robots in their sights who sew and glue can. “This can change the industry”, says expert Thomas Hofmann of Landesbank Baden-Württemberg (LBBW) in Stuttgart. For by one could shift production to customers and gain immense time savings. Also this way could reduce the cost for the production. With this development, the world’s second largest sporting goods manufacturer Adidas has the edge, estimates Hofmann. Even US competitors such as Nike or Under Armour would work on this technology, but are not ready yet. Thus, the franc may gain an important edge over the world market leader Nike.


Adidas wants with the series production launch in 2017

“As a sports company, we know that speed wins,” says the outgoing Adidas boss Herbert Hainer. Therefore Adidas calls its pilot plant “Speed ​​Factory” – a factory with automated production, in the sporting goods can be made faster than ever before. In Ansbach Adidas tinker just with the technology partner Oechsler on its own premises at the construction of a first robot series production for running shoes. “With the Speedfactory we revolutionize the industry,” promises Hainer. A second robot factory produced in the US. Nike & amp; Co. can not comparable show


Both Adidas-production facilities are in 2017 series production and annually produce together a million pair of running shoes. For comparison: last year, Adidas has sold nearly 300 million pairs of shoes. “In the medium term, you will find in all major markets of factories,” says Hainer. Robots could deliver a pair of shoes, five hours after the order. In the traditional way in Asia and the transport by ship the several months it would take


One but could see not only the time advantage, says analyst Hofmann. Less long transport routes would also mean less climate-damaging pollutants and Adidas would like the textile manufacturer Trigema referencing “made in Germany” again. The low-wage countries where invisible production, but may have problems then.

What a pair of shoes that costs are produced by the robot, Adidas does not tell

What a pair of shoes from robot manufacturing costs, Adidas does not betray. Even technology partners Oechsler silent for capital expenditures on the robot factories. Under Armour has recently produced sports shoes in 3D printer in a limited edition and $ 300 (267 euros) sold the pair. But Oechsler technology is different. Here is not printed, but sewn and glued. Experts believe that this technology is more cost effective than 3D printing production.

The visions go still further. In small mold manufacture robots could someday be in its own stores of Adidas and produce the desired shoe in front of the customer, believes Hainer. In addition, Adidas is negotiating with the German Football Association (DFB) over an extension of the supplier contract for the years after 2019. Part of the offer is the promise to produce the DFB jersey again in Germany. As it stands, the production



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