Berlin – As part of the International Tourism Exchange Berlin 2016 gave Sabre Corporation (NASDAQ: SABR) and Quality Reservations (QR) their strategic cooperation known to offer the European hotel industry its sophisticated technology solutions and services. Sabre and QR want mutually help promote online sales on the multifaceted European hotel market.
Sabre provides QR central reservation technology called QRES 4.0. With Sabres SynXis Enterprise Platform QR will strengthen all relevant distribution channels with interfaces to revenue management and property management systems effectively.
“Sabre provides the high-performance technology, while QR has market knowledge and Hotel competence for the European market”, the QR-CEO Carolin Brauer describes the strengths of the partners. “we look forward to working with which we our hotels offer more power and at the same time be able to expand our presence in the key European regions. through our strategic advice we can make all the possibilities of the system for the individual hotel best be used and generate significantly more online sales. therefore we see our growth path very well positioned . our goal is to increase the number of our partner hotels by 2020 to 1,200 hotels in key European locations “.
” the decision of QR for use of the most advanced technological solution President of Sabre Hospitality Solutions.von Sabre will increase the profitability of its partner hotels and also its profitability maximize “said Alex Alt, president of Sabre Hospitality Solutions. “Through continuous innovation and investment Sabre now has an unrivaled and individually scalable range of solutions for the hospitality industry. That brings QR technology to world leadership “