Wednesday, September 4, 2013

Google partnert with Nestlé KitKat Android 4.4 is hot - ZDNet.de

class=”wp_keywordlink”> Google has announced the name of the next Android version. You will KitKat hot – like the chocolate bar from Nestle. The idea remained Android chief Sundar Pichai left. The previously communicated update to Android 5.0 Key Lime Pie is no longer an issue: both the version number and the nickname Google has changed again

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KitKat pack android advertising in the form of a contest with Google's Nexus 7 as price (Image: Nestlé)

KitKat pack android advertising in the form of a contest with Google’s Nexus 7 as price (Image: Nestlé)

first time Google uses a brand name for its Android versions, even if they were always named after sweets. The previous names were “Cupcake”, “Donut”, “Eclair”, “Froyo (” frozen yoghurt “),” Gingerbread “,” honeycomb “,” Ice Cream Sandwich “and most recently” Jelly Bean “. The letter K was therefore already in line.

According to the BBC the idea came with KitKat from Google. It then asked to Nestlé and got a permit for the use of the name. In addition, the food group will promote in return for Android. Money is to be flown in any direction -. Unusual for a leading advertising company like Google

Google decided to rename the next Android version of Key Lime Pie KitKat, since in its view, very few people who came from Florida lime pie key lime pie, and know how it really tastes. KitKat have in general and particularly among the programmers a higher level of awareness.

Android chocolate bar (Image: Nestlé ;)

partnership with Nestlé Google had already closed in February at the Mobile World Congress in Barcelona and apparently can keep a secret, although the production of packaging for Android candy bars before began more than two months. Even the majority of Google employees should not have been opened.

The deal provides, inter alia, that Nestlé delivers around 50 million KitKats with Android branding in 19 countries worldwide. According to the official website KitKat there will also be a raffle, with the purchaser of the chocolate bars have the option of a Nexus 7 or Google Play balances to win.

[with material from Christian Schartel, CNET.de]

Tip: Are you an Android expert? Check your knowledge – with 15 questions on silicon.de

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