Dallas (ots / PRNewswire) -, also known as Kimberly-Clark and its Digital Innovation Lab D’Lab, have renewed with the K-Challenge their call for open source innovation in the consumer goods sector. The K-Challenge, which is now in its third year, the best start-up companies and entrepreneurs from around the world invites you to identify potential “Tech for Life” solutions for the company, which for global brands such as Kleenex , Huggies, Kotex and Depend known
“Consumers also continue to blur the boundaries that previously existed between separate marketing channels this means. that we must look for innovation in marketing and technology unabated, including the best open source innovations include “says Clive Sirkin, chief marketing officer at Kimberly-Clark. “We want to ensure that our proven brands meet our digitally savvy consumers in new and innovative ways in the future.”
The K-Challenge is an open invitation to entrepreneurs and technology startups, introducing innovations in the consumer goods sector. The program focuses primarily on start-up companies with proven solutions in the following five key areas:
– Location-based technologies
– Omni channel shopping experiences
– data analysis and forecasting
– content and media experiences
– Internet-of-Things / Portable Technology / Networked Devices
Selected startups from the K-Challenge program will work on pilot projects to Kimberly-Clark brands in one or more geographical regions of the world. You will thereby benefit from the global experience, distribution and support of Kimberly-Clark benefits while they test their products on a global scale.
In order for the K-Challenge in question come to, start-ups need to have a functioning technology solution and start-up funding or higher. The tender is valid worldwide for startups, and application deadlines depend on the event, which is the most favorable for each candidate. For application forms and further information on the K-Challenge visit http://www.kcdlab.com [http://www.kcdlab.com/].
