Google wants to use for future advertising recommendations and reviews of adult users. This is clear from the new Terms of Use, which announced on Friday the Internet giant and the 11th from the November to apply. Thus, Google also runs a recruitment opportunity for “social recommendations” one, can agree to “commercial context” of users with the use of their image and their name.
class=”bild_links c1″>
Thus, “social recommendations” in ads look like.
Image: Google Google wants to reflect the new conditions According to “advertisements and other commercial contexts” the profile name, profile image and actions of users. The company calls the “social recommendations”: Who as a registered Google users commented about a product or for a “+1″ is, then you may find his likeness in an ad for this product is back who get to see his contacts
Google chooses here the path of Opt-in: The user must use its data for advertising purposes actively consent. But this does not affect the use of these data within the Google universe. The Company reserves the right to use profile name and image in its own services – such as Google search, Google Maps or Google Play: “For example, your friends can see that you are an album on Google Play page the band have given four stars. “
end of August, Facebook had introduced new terms of use, which the user is agreed that Facebook name, profile picture and other data uses “in connection with commercial, sponsored, or related content”. The social network had stressed that the new conditions mean no expansion of the existing rules but were formulated as a result of the extrajudicial settlement of a class action lawsuit against advertising clearer with users. Nevertheless, the new conditions are put on hold after the U.S. regulatory FTC was switched on and the new rules now checks. (VBR)
No comments:
Post a Comment