Networked Drive: How the Cloud is revolutionizing the car – Wirtschaftswoche

Sebastian Schaal

The car has long been considered the “last white spot” of the Internet. Meanwhile, the cloud pulls into the car. The German companies are working hard on networked car – but in the end other could make the race.

Two major trends in the automotive industry currently dominate the headlines. On the one hand, the electric car, which is to advance the energy revolution on wheels. Secondly, the autonomous driving – sometimes as pure vision of a self-driving cars, sometimes as a traffic jam assistant in already available luxury cars. But besides numerous headlines, these two trends have little spawned. The electric car is a true exotic car on the streets and the self-propelled cars – Stand 2015 -. Not even legally

Here, a third trend is often misappropriated. And one who is already real. The connected car

The Connected Car How relevant when buying a car

?

• Men

  My next car will need to be a leader here: 9 percent

  My next car should not be here worse than the average: 24 percent

  I am happy when my next car is networked, but for the purchase decision is not relevant: 33 percent

  Is me matter: 33 percent

  I’m willing to change for a networked car brand: 65 percent

  Source: Statista

• Women

  17

  My next car will need to be a leader here: 6 percent

  My next car should not be here worse than the average: 19 percent

  I am happy when my next car is networked, but for the purchase decision is not relevant: 35 percent

  I do not care : 40 percent

  I’m ready to go for a networked car brand: 69 percent

• Age: 16-29 years

  17

  My next car will need be a leader here: 14 percent

  My next car must here not be worse than the average: 26 percent

  I am if my next car is networked, but for the purchase decision is not relevant: 31 percent

  I do not care: 29 percent

  I’m ready to go for a networked car brand: 74 percent

• Age: 30-49 years

  “17″

  My next car will need to be a leader here: 8 percent

  My next car must here not be worse than the average: 22 percent

  I am happy when my next car is networked, but for the purchase decision is not relevant: 34 percent

  I do not care: 35 percent

  I’m ready to for a networked car switch Brand: 69 percent

• Age: 50 69 years

  My next car will need to be a leader here: 3 percent

  My next car is not here be worse than the average: 18 percent

  I am happy when my next car is networked, but for the purchase decision is not relevant: 36 percent

  I do not care: 43 percent

  I’m ready to go for a networked car brand: 56 percent

• Total

  17

  My next car will need to be a leader here: 8 percent

  My next car must here not be worse than the average: 22 percent

  I am happy when my next car is networked, but for the purchase decision is not relevant: 34 percent

  I do not care: 37 percent

  I’m ready to go for a networked car brand: 67 percent

The networked car is connected to the Internet and thus can stream music, warn of traffic jams and other hazards or be remotely controlled – it was the heater, charging an electric car or the car by itself is parking in the narrow gap when the driver gives the order via App. The cloud makes it possible.

14 billion euros in sales by 2020

Already in 2020, it is estimated at least the British analysis platform BI Intelligence, 75 percent of this year shipped worldwide 92 million cars basically an Internet connection to be able. This ten times the market for networked cars is growing faster than the overall market – growth rates beyond the 40 percent can Automanager otherwise only dream about. The potential revenues are enormous: According to a forecast of consulting company Strategy & amp; is the digital business potential of the car industry in 2020 at 14 billion euros. For comparison: Currently there are only 830 million euros

Only. The customers remain skeptical. Wolfgang Bernhart, a partner at the consulting firm Roland Berger, knows the reasons for this reluctance: “What is now installed in the vehicles, is often not adequate customer,” says Bernhart. “For example, if I want to make a workshop appointment, then I’m not doing this with an app from the vehicle, but by phone or from a computer via the Internet. Such apps go past the demand. “

pros and cons of cloud computing

• Cost

  If a company does not maintain its customer database in its own data center, but also uses an online service like Salesforce.com, it saves investment in infrastructure. Billing is also usually staggered, for example, by number or memory usage. Business customers hope to gain significant cost savings.

• Scalability

  “11″

  If you rent space on the network can respond flexibly to the demand and increase the need quickly and easily, or to sink. For example, if a startup is growing rapidly, it simply starts up the capacity. . Thus, low fixed costs fall to

• Simplicity

  The installation on their own computers is eliminated. This makes it possible to introduce a new system very quickly. The updates be no problem, so the administration effort is reduced. . However, the cloud services generally leave not so individually configure

• local independence

  To use the cloud services require employees only an Internet connection -. regardless of their location and the device they use

• Security

  The data service providers advertise that more intense than with the IT security deal than individual users or companies. However, the data centers of cloud providers are also an attractive target for attacks by hackers due to the large amount of data. In addition, is difficult to see from the outside whether the provider sufficiently protects the data against its own employees. Outsourcing thus represents a loss of control.

• depending

  Many companies are dependent on their service because they can not switch easily to another provider. This is about the fact that they need to adapt their systems to the complex interfaces. Even users often have difficulty if they wish to change their data to suppliers. Another question: What if the operator of a service goes bankrupt? Only when there are standards that allow the change from one to another service dependency.

drop

What is the restraint shown by the prediction of BI Intelligence. In five years a total of 220 million connected cars will be traveling. “However, we expect that customers will enable networked services in only 88 million cars,” it says in the report.

Who asks around these days in the boardrooms of the auto companies, will not notice this skepticism , The optimistic creed: The customer, seamlessly take the digital life in the car, will in future account for the value of a product. “The customer wants to be networked today. In the car, there are still potential, “says Audi Chief Development Officer Ulrich Hackenberg. “Since we are asked, the networking opportunities in the vehicle continues to perfect -. And so to give the customer an additional argument for our offer” The quality statement “Premium” will in the future defined by the degree of crosslinking, believes Hackenberg

A possible list of data out of the car

• identification data of the vehicle

  identification data of the vehicle and the hardware – . about coding in processors or chips, software licenses, computer access for updates or maintenance

• communication and log data

  Communication and log data such as IP number or cell phone number.

• transmitting and verifying the driver or the owner

  This is not only the Log “12″ identification data in the onboard computer of the car. The vehicle log into the mobile network and accesses the diverse cloud or data center applications from various manufacturers to. . Identification is possible for example via password, credit card, eye scan or fingerprint

• transmission of technical data of the car

  The onboard computer collects the data from the sensors or measuring devices in the vehicle. Enter the leasing banks or the workshops detailed information on condition, maintenance and for the individual vehicle.

• data from the digital logbook

  These are for example Movement data, which are collected via GPS and map services. The path of a vehicle leads over mountains or around the city. The applications in the data center Calculate Special risks resulting from wear and tear, theft, falling rocks …

• data on the driving behavior of the driver supplementing the profile

  9

  Where is the person currently on the road, as is the style of driving? Supplement and update the dataset with the data of the current trip.

• Data from the mobile phone

  The mobile phone is connected as an interface to the on-board computer. It provides log files to the mobile service provider, connecting data and data for data transmission and telephone calls. The records show the duration and extent of the download, call duration and location of the call.

• Data from the cloud or the data center, the automaker

  The applications collect data on the state of the leasing fleet, the value of each vehicle whose wear and calculated a look at the future. How much the vehicle is claimed by the current holder and how much of the decline in value is until the end of the lease?

• No matter whether the driver chats”> data from the digital social networks

  data from the driver assistance systems

  The vehicle continuously transmits positional data and receive data, for example on the other vehicles on a road back.

• data from Clouds of business process or office providers

  12 The provider of enterprise software have expanded their applications for mobile devices. . Motorists can access via their on-board computer or smartphone on documents, records, emails, chats and lists and transfer them in the car

• link information about the network provider

  Along the distance traveled of the mobile service provider receives the connection data to the wireless network.

• Power suppliers

  When charging identify the electric vehicles against the selected electricity supplier for billing -. For example, on the phone bill or credit card

• The eCall data

  A small amount of data that informs the rescue of a casualty at once (in 2015 probably mandatory in new cars). The data is highly sought after by automakers and insurance companies. The one who gets the record first, determines the business with repair shops and salvage.

When it comes to this indicator, is currently expected to outsell BMW. No other manufacturer has the idea of ​​networking as intensely pursued as Munich. To maintain this advantage, or even expand, BMW has set up in April to the “Digital services and business models.” Here more than 150 employees are working on the development and operation of new digital services – completely detached from the actual vehicle development. That BMW sees the cloud services rather than service to the customer rather than as technical part of the car, also shows the fact that the new department aftersales Executive Peter Schwarzenbauer is under -. And not development chief Klaus Fröhlich