Tuesday, May 7, 2013

Microsoft redesigned Windows 8 Why the turn is right - Süddeutsche.de

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7 May 2013 13:47

Microsoft: Course reversal in Windows 8

(photo: dpa )

No more start button, but only confusing tiles. Windows 8 users confused and caused dramatic declines in the PC business. Now Microsoft wants to revise the operating system. This is a course correction, which is absolutely necessary for the company.

From Mirjam Hauck and Helmut Martin Jung

How we laughed: “Press Start to exit.” No, ergonomically he was never particularly meaningful, the Start button in Microsoft Windows operating system. However it happened, what needs to happen if a system such as Windows runs on almost any PC felt forever long. Users have become accustomed to the apparent nonsense

So much so that they now complain loudly about the new version of Windows 8, in which one has not only waived the start button, but a welcomed with a completely new interface. Instead of the familiar icons colorful tiles appear on the screen, which have sometimes more, sometimes less interior. On some the latest Facebook messages or emails can be seen on other pictures, news. This is made all not bad, it’s mostly consistent even on tablets and smartphones running the Windows operating system time.


“There is a learning curve”

The question one must ask, however, is already whether such consistency was necessary at all. Because a PC is done usually the jobs that you do not or no buttons right on your smartphone or tablet: Professional image editing, video editing, CAD, for example. Microsoft wanted to be consistent, to force users to learn new operating steps. But must now Head of Marketing Tammy Reller admit “that there is indeed a learning curve.” In other words, the user simply can not cope

.

customers buy rather just a tablet PC. So Microsoft gave IDC analysts in April the blame for the massive sales declines in the PC market. The shipments of notebooks and desktops in the first quarter of 2013 had fallen by almost 14 percent to 76.3 million units worldwide. “It seems clear that the release of Windows 8 is not only the effect failed to stimulate the PC market,” said IDC analyst Bob O’Donnell. “It even seems that the market has slowed down.”

Microsoft, the gravedigger of the PC? A company that has dominated the market for years? Between 1998 and 2005, the company from Redmond to Seattle held a market share of 96 percent in the global PC sales. The end of 1999, the Windows 2000 fever, the stock stood at $ 119.94 the previous high. The company had $ 541 billion with the most valuable company in the world.


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